The tri-part licensing pact for the Tea Leoni starrer that is now in its fourth season reflects the new realities of selling shows in syndication through a patchwork-quilt model of deals. “Madam Secretary,” produced by CBS Television Studios, has been a workhorse for CBS, but the licensing coin is nonetheless surprisingly rich at a time when there’s no shortage of dramas on the off-network market.
“CBS dramas continue to be in demand on all viewing platforms as their subscribers and viewers covet content that appeals to mass audiences,” said Scott Koondel, chief content licensing office of CBS Corporation. “This proven off-network model will provide tremendous incremental value for both CBS and our licensing partners.”
The first three seasons of “Madam Secretary” are now available on Netflix. Season 4 episodes will be added in mid-2018, after the season ends on CBS. Despite the deal with Netflix, CBS will continue to make all “Madam Secretary” episodes available for streaming on CBS All Access.
WeTV will add the older segs some time next year. Reruns will also air on CBS-owned stations on weekends starting next year. The show will be shopped to other station groups for weekend plays as well.
“Our growing viewership has demonstrated a clear interest in real and relatable characters through WeTV originals on Thursday and Friday nights and popular acquired shows like ‘Madam Secretary,’ an acclaimed series that aligns well with our brand,” said WeTV president Marc Juris.
Created by Barbara Hall, “Madam Secretary” revolves around the life of a hard-driving female secretary of state. Tim Daly, Patina Miller, Bebe Neuwirth and Zelko Ivanek also star in the show from Morgan Freeman’s Revelations Entertainment. Hall, Freeman, Revelation’s Lori McCreary, David Grae, and Eric Stoltz are exec producers.