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The Jim Henson Co. has promoted Halle Stanford to president of television.

Stanford will add oversight of primetime development and production to her current responsibilities of leading children’s entertainment for the company. She will also focus on a newly announced deal with UTA to build partnerships, expand the company’s talent base, and grow its primetime production slate.

“Halle has remained an integral part of the Company, especially spearheading our efforts in the last 10 years to create innovative, powerful content that engages kids and families around the world,” said CEO Lisa Henson, to whom Stanford will report. “She has built a home here for exceptional talent to thrive and has demonstrated again and again her ability to connect excellent storytelling and memorable characters with her target audience. Looking ahead, as we move our focus to primetime television, she will lead the charge with her creative passion and strong partnerships with the industry’s top talent.”

Stanford is currently an executive producer on Henson’s upcoming Netflix series “The Dark Crystal: Age of Resistance.” She is a veteran children’s television producer whose credits include “Word Party” and “Julie’s Greenroom” (Netflix); “Dinosaur Train,” “Sid the Science Kid” and “Splash and Bubbles” (PBS); “Dot.” and “Pajanimals” (Universal Kids); and “Doozers” (Hulu). She joined the Jim Henson Co. in 1993.

The Jim Henson Co. is represented by UTA.