Apple’s nascent video operation is signaling its global ambition with the appointment of Channel 4 alum Jay Hunt as creative director for Europe.

Hunt will serve as creative director, Europe for Apple’s Worldwide Video service, starting in January. She will be part of the international content development team reporting to Apple video chiefs Jamie Erlicht and Zack Van Amburg.

Hunt exited as chief creative officer of Channel 4 in June amid a management shakeup that saw former Shine Group CEO Alex Mahon appointed CEO of the U.K. broadcaster. Hunt spent the past seven years at Channel 4, where she developed such distinctive series as “Black Mirror,” “Humans,” “Catastrophe,” and “The State.” During her previous tenure at BBC One, she was responsible for “Luther,” “Sherlock,” and “Criminal Justice” (which HBO adapted as “The Night Of”).

Hunt had been mentioned as a contender for several high-level TV posts in the U.S. during the past few months. The Apple gig allows her to remain in London. Hunt collaborated with Erlicht and Van Amburg on several projects during the pair’s previous tenure as presidents of production at Sony Pictures Television.

Hunt’s appointment follows the news last week that Morgan Wandell, formerly of Amazon and ABC Studios, had signed on to oversee international development and co-productions from Apple’s Culver City offices.

Apple’s video arm has been busy staffing up since Van Amburg and Erlicht signed on in June. It’s still unclear how the tech giant intends to present its original series content. The creative community is abuzz with talk of deals and development prospects in the works at Apple.