×
You will be redirected back to your article in seconds

‘Hip Hop Squares’ Renewed as VH1 Rides Ratings Momentum

“Hip Hop Squares” has been renewed for second season at VH1. The show from Ice Cube’s production banner delivered VH1’s highest-rated premiere in more than a year in its March 13 bow.

“ ‘Hip Hop Squares’ smashed ratings records as one of the most watched new series of the year,” said Chris McCarthy, president of VH1, MTV and Logo. “We couldn’t ask for a better creative force to steer the show than Ice Cube or a better partner than CBS Distribution, and we are thrilled to keep this party going.”

The series is hosted by DeRay Davis and exec produced by Cube and his Cube Vision production company in conjunction with Jesse Collins Entertainment, Scott St. John and Jeff Kwatinetz’s The Firm. “Hip Hop Squares” revisits the classic game show format with celebrity players drawn from the world of hip hop, comedy and entertainment.

“The positive response to ‘Hip Hop Squares’ has been an incredible experience,” said Cube. “Viewers can look forward to a louder, crazier party with the next season.”

“Hip Hop Squares” was one of a number of new and returning premieres that boosted VH1’s fortunes in the first quarter. The show bowed to 3.2 million viewers in aggregate and a 1.6 in adults 18-49, making it a slam dunk for a renewal.

While VH1’s sibling network MTV is in the midst of a remodeling of its lineup, VH1 has been plugging along with solid returns from its core schedule. The channel has logged seven consecutive quarters of year-over-year ratings growth on a total day measure, with this past quarter marking 2% gain in total viewers and a 2% gain in adults 18-49 over Q1 2016. That modest increase was notable given that VH1 logged a 29% year-over-year gain in adults 18-49 in Q1 2016.

The backbone of VH1’s schedule remains the “Love and Hip Hop” franchise. The Atlanta edition of the show logged its highest-rated premiere to date, delivering a 3.0 rating in adults 18-49 with its sixth season opener on March 6.

Season five of “Black Ink Crew” and the move of “RuPaul’s Drag Race” from Logo to VH1 also performed for the channel during the quarter.

More TV

  • A.P. BIO -- "Melvin" Episode 208

    'AP Bio' Canceled After Two Seasons at NBC

    “AP Bio” has been canceled at NBC. Series creator Mike O’Brien shared the news with fans on Twitter, writing that “This has been my favorite project of my life.” In the single-camera comedy, Glenn Howerton portrayed a disgraced Harvard philosophy scholar who lost out on his dream job and was forced to return to Toledo, [...]

  • James Holzhauer $2 million

    'Jeopardy!' Champion James Holzhauer Hits $2 Million Winnings Milestone

    This current “Jeopardy!” player has just won over $2 million on the popular game show. Who is James Holzhauer? The 34 year old professional sports gambler from Las Vegas has hit a “Jeopardy!” milestone by becoming only the second person in the show’s history to win over $2 million in regular season play. Holzhauer won [...]

  • Kanye West Shares a Memory of

    Kanye West Shares a Touching Memory of His Mother in Letterman Interview

    In a preview of David Letterman’s interview with Kanye West, which begins streaming next Friday, May 31, the musician’s wife Kim Kardashian West, tweeted a clip of him sharing a touching memory of his mother, Donda, who died in 2007 after a surgical procedure. While his wife looks on smiling, West answers Letterman’s question about [...]

  • CNN Lays Off Some Health Journalism

    CNN Lays Off Some Health Journalism Staffers

    CNN has laid off a handful of staffers from its health-journalism unit after deciding to place its health, climate and Southeastern newsgathering operations under a single aegis. ” As part of the normal course of business, our newsgathering team made a small restructure earlier this week that ultimately impacts 6-7 employees within CNN’s Health Unit,” [...]

  • Henry Ian Cusick

    'Lost' Star Henry Ian Cusick Signs With Buchwald (EXCLUSIVE)

    Henry Ian Cusick, best known for playing Desmond on the hit ABC series “Lost,” is signing with talent agency Buchwald for representation. Cusick also starred in the CW sci-fi/drama “The 100” and was most recently seen in the Fox series “The Passage.” His other notable television credits include “Scandal,” “24,” “Fringe,” “The Mentalist,” “Body of [...]

More From Our Brands

Access exclusive content