×

‘Hip Hop Squares’ Renewed as VH1 Rides Ratings Momentum

“Hip Hop Squares” has been renewed for second season at VH1. The show from Ice Cube’s production banner delivered VH1’s highest-rated premiere in more than a year in its March 13 bow.

“ ‘Hip Hop Squares’ smashed ratings records as one of the most watched new series of the year,” said Chris McCarthy, president of VH1, MTV and Logo. “We couldn’t ask for a better creative force to steer the show than Ice Cube or a better partner than CBS Distribution, and we are thrilled to keep this party going.”

The series is hosted by DeRay Davis and exec produced by Cube and his Cube Vision production company in conjunction with Jesse Collins Entertainment, Scott St. John and Jeff Kwatinetz’s The Firm. “Hip Hop Squares” revisits the classic game show format with celebrity players drawn from the world of hip hop, comedy and entertainment.

“The positive response to ‘Hip Hop Squares’ has been an incredible experience,” said Cube. “Viewers can look forward to a louder, crazier party with the next season.”

“Hip Hop Squares” was one of a number of new and returning premieres that boosted VH1’s fortunes in the first quarter. The show bowed to 3.2 million viewers in aggregate and a 1.6 in adults 18-49, making it a slam dunk for a renewal.

While VH1’s sibling network MTV is in the midst of a remodeling of its lineup, VH1 has been plugging along with solid returns from its core schedule. The channel has logged seven consecutive quarters of year-over-year ratings growth on a total day measure, with this past quarter marking 2% gain in total viewers and a 2% gain in adults 18-49 over Q1 2016. That modest increase was notable given that VH1 logged a 29% year-over-year gain in adults 18-49 in Q1 2016.

The backbone of VH1’s schedule remains the “Love and Hip Hop” franchise. The Atlanta edition of the show logged its highest-rated premiere to date, delivering a 3.0 rating in adults 18-49 with its sixth season opener on March 6.

Season five of “Black Ink Crew” and the move of “RuPaul’s Drag Race” from Logo to VH1 also performed for the channel during the quarter.

Popular on Variety

More TV

  • Hasan Minhaj

    Hasan Minhaj on ‘Winnable’ Student Loan Issue, 2020 Presidential Candidates

    Fresh off testifying at the first-ever US House Committee on Financial Services hearing on the student loan crisis, Hasan Minhaj used his platform at the Tribeca TV Festival on Sunday to continue the discussion around the issue that he says affects 44 million people in America. “This is a huge problem,” the comedian and host [...]

  • Beyonce Knowles'The Lion King' film premiere,

    ABC Announces Behind-the-Scenes Special for Beyoncé's 'Lion King' LP

    ABC has announced a new behind-the-scenes look into the making of Beyoncé’s “The Lion King: The Gift” LP, which is set to air September 16 on ABC at 10 p.m. EST. Titled “Beyoncé Presents: Making the Gift,” the new hour-long special will allow viewers to “experience the process” behind the “Lion King” companion album, according [...]

  • 71st Emmys Governors Ball

    Why the Television Academy Plans to Donate Furnishings From the 71st Emmys Governors Ball

    The Emmys’ official after party is set to impress — and to leave a permanent impression. At the annual press preview of the 71st Emmys Governors Ball, the Television Academy announced a partnership with Living Spaces, Habitat for Humanity and the Hollywood Community Housing Project that will provide more than 80 custom sofas, chairs and [...]

  • 'No Good Nick' Canceled After One

    'No Good Nick' Canceled After One Season at Netflix

    “No Good Nick” has been canceled at Netflix after only a single season, which was split into two parts, Variety has confirmed. Created and executive produced by David H. Steinberg and Keetgi Kogan, the multi-camera comedy starred Melissa Joan Hart and Sean Astin as Liz and Ed, a hyper-competitive career mom and lovable but dorky “fun dad,” [...]

  • Hailee Steinfeld Sets New Single Tied

    Hailee Steinfeld Announces New Single Tied to Apple TV Plus' 'Dickinson'

    Actress, singer and producer Hailee Steinfeld is set to release a new single entitled “Afterlife” on Sept. 19, a track she created for her upcoming Apple TV Plus series,”Dickinson.” “This is a song I’m incredibly proud of, and I feel like after embodying this character, I have a more fearless approach to my writing,” Steinfeld [...]

  • Rachel Bloom

    Rachel Bloom Announces Pregnancy After Emmy Win

    “Crazy Ex-Girlfriend” star Rachel Bloom made a special announcement after winning her Emmy for best original music and lyrics — she is pregnant. Bloom announced the news backstage on Saturday at the Creative Arts Emmy Awards. She joked she had planned to reveal the news on Instagram but that doing it at the Emmys was even [...]

More From Our Brands

Access exclusive content