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IFC to Launch Funny or Die Short-Form Programming Block (EXCLUSIVE)

IFC is partnering with Funny or Die on a night of branded short-form programming, Variety has learned exclusively.

Starting Saturday, Oct. 7, and continuing weekly, IFC will be “hacked” by Funny or Die TV (FODTV) and premiere an array of new content from some of Funny Or Die’s favorite characters. IFC’s primetime line up of movies will also be the home of short-form shows such as “Learn to Paint with The Shirtless Painter,” “The Divorced Dad Cooking Show,” “ASMR with Kelly Whispers,” “Conversations with Pigeon Man,” “Yelling Man,” and “Long Haired Businessmen.” The FODTV line up will also show up in select movies across all IFC platforms.

“IFC has been hacked, but we are not calling I.T.,” said Blake Callaway, executive vice president of marketing and digital media for IFC. “FOD TV takes a bit of inspiration from cable access programs, and college run TV stations. The combination of IFC’s Slightly Off sensibility and the asylum known as Funny Or Die has something for everyone. Aspiring painters, lonely chefs, and ASMR enthusiasts have a new programming line-up created just for them.”

In 2016, AMC Networks acquired a minority ownership stake in Funny Or Die. The partnership’s first official collaboration was the 2017 launch of the comedy series “Brockmire,” starring Hank Azaria and Amanda Peet, which was based on a Funny or Die digital short from 2010. Season 2 of “Brockmire” is currently in production in Atlanta and will debut in 2018.

“It’s an exciting evolution for these characters to invade IFC’s airwaves,” said Brian Toombs, vice president of partner content for Funny Or Die. “FODTV continues a tradition of developing our digital content in innovative ways with IFC.”

With an audience of over 60 million people on multiple platforms, award-winning Funny Or Die has extensive reach across online, television and social media. Funny Or Die is the number one comedy brand on Facebook and Twitter, boasting hits like “Between Two Ferns” and a wide range of content from Brad Pitt, Katy Perry, Jerrod Carmichael and T.J. Miller. The Emmy Award-winning company also has a growing presence in television, with popular shows like “Billy on the Street,” “The Chris Gethard Show,” “American Vandal,” on Netflix and the upcoming Sarah Silverman series, “I Love You, America.”

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