×
You will be redirected back to your article in seconds

Freeform Marketing Senior VP Nigel Cox-Hagan Exits Disney-Owned Network

Nigel Cox-Hagan, Freeform’s senior vice president of marketing, creative and branding, is exiting the network after two and a half years, Variety has confirmed.

“It’s with decidedly mixed feelings that I write to you today with the news that after almost three years our friend and colleague, Nigel Cox Hagen [sic], has decided to move on,” Freeform president Tom Ascheim said in a memo to staffers. “As you know, he is an enormously talented and creative marketing professional. He’s also lots of fun, innovative and has a prodigious knowledge of pop culture. We and I will be forever grateful to him for his many contributions to our company, including birthing our Freeform brand (and it was not an easy labor), leading the charge on our first three upfronts (each better than the last), launching innumerable shows with stunning and thoughtful campaigns, and being a true champion for his team and their work.”

Cox-Hagan joined the network in October 2014, when it was still ABC Family, and oversaw the rebranding into Freeform that took place in early 2016. He was responsible for the execution of all marketing activities across multiple platforms for the network, in addition to overseeing all on-air and off-air marketing, integrated marketing, audience development, franchise and brand management, and promotional partnerships, as well as managing marketing operation functions.

“Nigel and I have been talking for the past few months about when and how to share the news about his decision,” Ascheim continued. “He wanted to get us through the upfront and get us set for the summer launches. Mission clearly accomplished and now we send him off to make something beautiful and extraordinary in his next adventure. I for one look forward to seeing what he creates. Nigel will be with us in the office for the next couple of weeks and then will be advising me for a while. In the interim we will be moving quickly to find someone great to fill Nigel’s role. I hope to be back to you soon with news.”

Prior to joining Freeform,  he was the executive vice president of creative and consumer for VH1 Networks. In that role, he was responsible for branding, promotion, design, consumer, and social media marketing for VH1’s family of brands and franchises. He also oversaw the rebrands of sub networks VH1 Classic and VH1 Soul. Additionally, he took on branding and launch projects for MTV Networks, serving as creative director for Logo, Palladia and Centric. He began his career at MTV, where he led the team that oversaw the initial launch of MTV2, and stayed on to head the network’s creative department.

Deadline first reported this news.

More TV

  • Naomi Watts

    Naomi Watts to Star in Jason Blum-Produced Quibi Series 'Wolves and Villagers' (EXCLUSIVE)

    Naomi Watts has been cast in the lead role in the upcoming Quibi series “Wolves and Villagers,” Variety has learned exclusively. The exact plot of the short-form series is being kept under wraps, but Quibi co-founder Jeffrey Katzenberg has previously described the show as “Fatal Attraction 2.0.” Jason Blum is executive producing the series, with [...]

  • HBO's 'Breslin And Hamill' Documentary Drops

    HBO's 'Breslin And Hamill' Documentary Drops Trailer

    “Revolutionary,” “superstars,” “the voice of true New Yorkers” — that’s how Spike Lee and other influential figures describe journalists Jimmy Breslin and Pete Hamill in the trailer released for HBO’s “Breslin and Hamill: Deadline Artists” documentary. The film, which premieres Jan. 28 at 8 p.m. ET/PT, follows the two newspaper columnists whose dedication and wit [...]

  • Riverdale Chapter Twenty-Six

    TV News Roundup: 'Riverdale' Sets 'Heathers' Musical Episode

    In Thursday’s roundup, “Riverdale” is set to tackle “Heathers: The Musical,” and Freeform has announced its second annual summit. DATES  The musical episode of the CW’s “Riverdale,” featuring nine songs, will air Wednesday, March 20 at 8 p.m. ET/PT. On the show, Riverdale High School takes on “Heathers: The Musical,” with queen bees Cheryl Blossom (Madelaine Petsch), [...]

  • The Bone Collector

    NBC Orders 'Bone Collector' Drama Pilot 'Lincoln'

    NBC has ordered the drama pilot “Lincoln,” formerly known as “The Bone Collector.” Based on the internationally bestselling book series, “Lincoln” follows legendary forensic criminologist Lincoln Rhyme, who was seriously injured during his hunt for the diabolic serial killer known as the Bone Collector. Called back into action when the killer re-emerges, Lincoln forms a [...]

  • Netflix - Apple TV

    Netflix Turns in Record Q4 Subscriber Gains, Price Increase Weighs on U.S. Forecast

    Netflix is beating Wall Street expectations for international subscriber growth — but its recently announced price increase in the U.S. may have put a damper on its momentum in the States. For the fourth quarter of 2018, Netflix reported 1.53 million paid net adds in the U.S. and 7.31 million internationally, to end the year [...]

  • vudu-free-movies-tv-shows

    Walmart Brushes Off Reports of Streaming Development Halt

    Walmart isn’t ruling out options for a potential streaming video service, a company spokesperson says. Responding to a CNBC report that the mega-retailer had decided not to launch its own streaming entertainment service after all, Walmart would not confirm that there was any halt in development of such a platform, and did not have anything definitive [...]

More From Our Brands

Access exclusive content