Fox Enlists iHeartMedia to Boost Musical Competition ‘The Four’

The Four Fox
Courtesy of Armoza Formats

Fox Broadcasting, which enjoyed one of its most successful periods when it aired “American Idol,” said it would make a new foray into the music-competition genre by launching”The Four: Battle for Stardom,” a new series that will tap into the broad reach of radio broadcaster iHeartMedia to suss out participants. The show is expected to debut in midseason.

The TV show, which Fox gave a series order to in August, starts with four finalists, who are challenged each week by new contestants. The ultimate winner is named in the season finale.

But before the show gets into gear, Fox has teamed up with iHeartMedia to support auditions and help search for talent. As part of the grand prize, the winner of “The Four” Will be part of iHeart Media’s “On The Verge” artist development program, which will support the winner with airplay across its radio holdings. The company operates more than 850 live radio stations across the country; live events; and the iHeartRadio app which supports digital music, podcasting and live streaming. Fox and iHeartMedia in June partnered on a project that allows advertisers to use listener data from iHeartMedia and viewer data from Fox to suss out various consumer niches  – think Texas radio listeners who also watch “Lethal Weapon”  – and craft a distinct way to reach them.

The new plan for the program are being unveiled just as ABC is readying a debut a new iteration of “American Idol” that is slated to air Sunday and Monday. Fox canceled “American Idol” in 2016, ending its 15-season run. Fox’s fortunes have risen and fallen with that landmark program, which was TV’s highest rated series for eight consecutive seasons, starting in the 2003-2004 cycle.

“The Four: Battle for Stardom” was created by Armoza Formats and is produced by ITV Entertainment in association with Armoza Formats. Becca Walker, David Friedman, David George, Adam Sher, David Eilenberg, Moshiko Cohen, Elwin Vizetelly de Groot and Nehama Cohen are executive producers.

“Teaming up with iHeartMedia supercharges our proven ability to launch musical artists into the mainstream, and we can’t wait to get started,”said Rob Wade, president of alternative entertainment and specials at Fox Broadcasting Company, in a prepared statement. “At iHeartMedia we pride ourselves on discovering and breaking new talent,” said John Sykes, iHeartMedia’s president of entertainment enterprises, in a prepared statement. “ We are excited to collaborate with Fox to find the next new artist who will receive this rare opportunity.”

Fox said additional details regarding “The Four” would be announced soon. Meanwhile, information about the series’ audition process is available at http://www.thefourmusic.com