The currently untitled project would follow a woman named Amanda who is married to an Italian aristocrat. But when her husband and co-host decides to leave their Home Shopping Network-type show, her royal title and the show’s shtick are put in jeopardy. To keep her princess brand alive, she enlists the help of her estranged stepson to continue the show.
The project hails from Matteo Borghese and Rob Turbovsky, who will write and executive produce. Longoria will executive produce under her UnbeliEVAble Entertainment banner, with her producing partner Ben Spector also executive producing. 20th Century Fox Television will produce in association with UnbeliEVAble, which is currently under an overall deal with the studio.
Both Borghese and Turbovsky have written for the FXX series “It’s Always Sunny in Philadelphia,” as well as “Silicon Valley,” “Other Space,” and the YouTube Red series “Ryan Hansen Solves Crimes on Television.”
Longoria is primarily known for her work as an actress, including a starring role in the ABC series “Desperate Housewives” and the NBC series “Telenovela.” As a producer, she has executive produced the Lifetime series “Devious Maids,” “Telenovela,” and the animated comedy series “Mother Up,” to which she also lent her voice.
Borghese and Turbovsky are repped by UTA and Mosaic. Longoria is repped by CAA and Brillstein Entertainment Partners.