Endemol Shine North America has signed an exclusive deal with TV and social media personality Ayesha Curry. Curry, who is also a CoverGirl brand ambassador, best-selling author, and acclaimed chef, will appear in and executive produce original unscripted content. Endemol Shine North America will work in conjunction with Curry and Flutie Entertainment’s Yardie Girl Productions to develop original unscripted content. Curry is currently set to co-host ABC’s upcoming season of “The Great American Baking Show” and hosts her own series, “Ayesha’s Home Kitchen” on Food Network.

“Ayesha is re-defining the way audiences connect with celebrities, brands and content and we’re thrilled to have her joining the Endemol Shine family,” said Sharon Levy, president of unscripted and scripted television at Endemol Shine North America. “We’re already developing a number of potentially ground-breaking projects with Ayesha to front and we’re collaborating with her to executive produce others with our team.”

“From the very first meeting I knew that Endemol Shine was a great fit for me,” said Curry. “I believe that in today’s media landscape, we can create and distribute content on multiple platforms, while remaining fresh and relevant. Endemol Shine North America CEO Cris Abrego and Sharon Levy openly supported my vision of being able to push limits and be on multiple platforms and their creative spirit and enthusiasm made me feel comfortable and at home.”