×

Endemol Shine North America Signs Ayesha Curry to Exclusive Deal

Endemol Shine North America has signed an exclusive deal with TV and social media personality Ayesha Curry. Curry, who is also a CoverGirl brand ambassador, best-selling author, and acclaimed chef, will appear in and executive produce original unscripted content. Endemol Shine North America will work in conjunction with Curry and Flutie Entertainment’s Yardie Girl Productions to develop original unscripted content. Curry is currently set to co-host ABC’s upcoming season of “The Great American Baking Show” and hosts her own series, “Ayesha’s Home Kitchen” on Food Network.

“Ayesha is re-defining the way audiences connect with celebrities, brands and content and we’re thrilled to have her joining the Endemol Shine family,” said Sharon Levy, president of unscripted and scripted television at Endemol Shine North America. “We’re already developing a number of potentially ground-breaking projects with Ayesha to front and we’re collaborating with her to executive produce others with our team.”

“From the very first meeting I knew that Endemol Shine was a great fit for me,” said Curry. “I believe that in today’s media landscape, we can create and distribute content on multiple platforms, while remaining fresh and relevant. Endemol Shine North America CEO Cris Abrego and Sharon Levy openly supported my vision of being able to push limits and be on multiple platforms and their creative spirit and enthusiasm made me feel comfortable and at home.”

More TV

  • Caroline Flack

    'Love Island’ Pulled For Second Night After Former Host Caroline Flack’s Death

    For a second consecutive night, ‘Love Island’ will not air on U.K. broadcaster ITV2 following the death of former host Caroline Flack, Variety has confirmed. An ITV spokesman said: “Many people at ITV knew Caroline well and held her in great affection. All of us are absolutely devastated at this tragic news.” “After careful consultation between [...]

  • Caroline Flack

    Caroline Flack's Death Prompts U.K. Petition Demanding Media Inquiry

    A petition calling on the U.K. government to launch an inquiry into British media coverage of public figures has garnered close to 206,000 signatures. The death of former “Love Island” host Caroline Flack, one of the country’s most popular TV personalities, spurred the initiative, which asks government to investigate the press following “the maltreatment of [...]

  • Caroline Flack

    'Love Island' Host's Shock Death Revives Concerns Around Mental Health, Media Scrutiny

    The death of popular “Love Island” host Caroline Flack has sent shockwaves across the U.K. and again raised long-running concerns about broadcaster ITV’s support of cast members on the hit reality competition as well as the country’s intense media scrutiny of public figures. Flack, one of the U.K.’s most recognizable reality hosts, was found dead [...]

  • Caroline Flack'ITV Palooza!', Royal Festival Hall,

    Caroline Flack, Former 'Love Island' Host, Dies at 40

    Caroline Flack, the former host of the U.K. reality competition, “Love Island,” has died. She was 40. “Everybody at ‘Love Island’ and ITV is shocked and saddened by this desperately sad news. Caroline was a much loved member of the ‘Love Island’ team and our sincere thoughts and condolences are with her family and friends,” [...]

  • Lynn Cohen

    Lynn Cohen, Magda on 'Sex and the City,' Dies at 86

    Lynn Cohen, a veteran stage and screen actor who played Magda on “Sex and the City,” died Friday. She was 86. Magda was Miranda Hobbe’s (Cynthia Nixon) housekeeper and eventually her nanny, and Cohen also appeared in both film adaptations of the show. She talked to Cosmopolitan about her role in 2018. “It showed a [...]

  • 'Outlander's' Sophie Skelton on Brianna's PTSD,

    'Outlander's' Sophie Skelton on Brianna's PTSD, Motherhood in Season 5 (SPOILERS)

    SPOILER ALERT: Do not read if you haven’t yet watched the Season 5 premiere of “Outlander,” entitled “The Fiery Cross,” streaming now on the Starz app. In the Season 5 premiere of “Outlander,” Brianna (Sophie Skelton) gets confirmation of something viewers have suspected since the Season 4 finale — that her rapist, Stephen Bonnet (Ed [...]

  • Netflix's 'Love is Blind' Pods

    How Netflix’s New Reality Series ‘Love is Blind’ Works

    Apologies to “The Bachelor,” ‘Love Island” and “90 Day Fiance” — you’re all decomposing roses compared to the majesty of Netflix’s out-of-left-field SENSATION, “Love is Blind.” The premise of this “experiment,” a label this reality series delights in using, is simple. A handful of singles enter soundproofed “pods” where they then date other singles without [...]

More From Our Brands

Access exclusive content