Endemol Shine North America has set a joint venture with Mexico’s Boomdog to produce Spanish-language content for U.S. and Mexican audiences.
The deal brings together Endemol Shine North America’s existing Spanish-language operations, based in Miami, with the bustling independent studio that is home to numerous hit shows in Mexico. Boomdog CEO Alejandro Rincon will become CEO of Endemol Shine Boomdog, reporting to Endemol Shine Latino president Laurens Drillich.
“We’ve enjoyed a great relationship and great success with the team at Boomdog over the last several years and quickly realized that joining forces could take both of our operations to the next level,” said Cris Abrego, CEO of Endemol Shine North America. “Alejandro and the Boomdog team are unquestionably the leading independent producers in Mexico and we’re truly excited about what our joint teams will be able to accomplish together.”
Boomdog is the producer behind HBO’s hit talk show “Chumel con Chumel Torres,” as well as a range of other series including format adaptations “Mexico’s Next Top Model,” “Impractical Jokers Mexico,” “Fashion Police Mexico,” and the Endemol Shine co-production “Gran Hermano.” The two companies have already worked together on several shows.
Boomdog launched in 1997 in Venezuela and relocated to Mexico in 2007. The company has more than 100 employees and extensive production studios in Mexico.
“We are very excited with what now lies ahead of us, working hand-in-hand with our partners at Endemol Shine,” said Rincon. “We have two tremendous teams in both Miami and Mexico and we are poised to be the independent leader in both the U.S. Hispanic market and in Mexico. And I want to thank Cris Abrego and Laurens Drillich for trusting me and my team to make the creation of Endemol Shine Boomdog a reality.”
