You will be redirected back to your article in seconds

Discovery, Amazon Sign Streaming Deal for Eurosport in Germany

Discovery Communications has signed a deal with Amazon in Germany to air content from sports network Eurosport. The agreement, which also covers Austria, will give Amazon Prime members access to Eurosport’s premium HD sports events, including exclusive live Friday-night Bundesliga soccer matches.

The deal follows the launch of Eurosport and Discovery channels on Amazon in the U.K. earlier this year and further expands Amazon’s growing sports portfolio. Earlier this month, the streaming giant outbid Sky to secure U.K. rights to the ATP tennis world tour.

Discovery’s Eurosport Player is the home to numerous major sporting events in Germany and Austria, including the Australian Open and U.S. Open tennis tournaments; MotoGP; and the winter Olympic Games in PyeongChang next year. The jewel in Eurosport’s crown is the 45 live Bundesliga (Germany’s professional soccer league) matches per season it secured in a rights auction last year and which have been the subject of contention between Discovery and former rights-holder Sky Deutschland in recent months.

Discovery won an injunction against Sky in June over Sky’s marketing of its soccer coverage. Discovery had complained that Sky was continuing to tell consumers that it would be showing all Bundesliga games, whereas in fact Discovery’s Eurosport Player streaming service, not available via Sky, would be the new home of pay-TV rights for many of the league’s games. Discovery signed a four-year deal with the Deutsche Fussball Liga for exclusive pay-TV rights to Friday-night Bundesliga matches, as well as rights to selected Sunday afternoon and Monday night games, starting with the 2017-2018 season.

Alex Green, managing director of Amazon Channels Europe, said the new deal with Discovery was “great news for sports fans.”

“Discovery is excited to partner with Amazon to bring our premium sport to new and existing fans,” added Susanne Aigner-Drews, Discovery’s senior vice president and general manager for Germany, Austria and Switzerland. “This partnership helps us to deliver the ambition to give fans the opportunity to watch the teams and players they love, live through Amazon Channels.”

Eurosport Player became available to Amazon Prime members in both German-speaking markets on Wednesday, two days before Bundesliga coverage kicks off on Aug. 18. All sporting events are to be available live and on demand from the Eurosport Player channel through the new Amazon Channels streaming service.

More TV

  • Miramax President of TV Lauren Whitney

    Miramax President of TV Lauren Whitney Exits to Join Spyglass Media Group

    Lauren Whitney, the president of television for Miramax, is leaving the company, Variety has learned. She will now become the president of television for Spyglass Media Group effective April 1. The news comes less than two years after Whitney first joined Miramax. There, she oversaw the studio’s television development, in addition to “Spy City,” produced by [...]

  • Tim Cook Oprah Winfrey Steven Spielberg

    Apple Sits Out This Emmy Season, but Get Ready for a Frenzy of Contenders in 2020

    Apple won’t be entering the Emmy race this year — but get ready for 2020. The tech giant’s not-so-surprise launch of its new Apple TV+ video service on Monday included a hefty roster of top producing and acting talent that will immediately make the service an awards contender when it launches in the fall. That [...]

  • Oprah Apple TV Plus

    Apple's Cavalcade of Stars Sets High Expectations (Column)

    Apple’s March 25 conference announcing various new services — including their upcoming passel of video content — was heavy on grandeur and light on specifics. Company CEO Tim Cook described the company’s move into television as part of an ongoing commitment not merely to diversion and customer satisfaction but to social change. “Apple has always [...]

  • Art Malik2017 Costa Book of The

    Hannah Simone's ABC Pilot Casts Art Malik in Lead Role (EXCLUSIVE)

    Hannah Simone’s comedy pilot at ABC has cast one of its lead roles. Variety has learned exclusively that Art Malik has signed on to star opposite Simone in the single-camera comedy. In the project, Hannah (Simone) and her Indian-American immigrant father Sid (Malik) have always been close, but after she admits to herself that she’s [...]

  • Apple TV Plus Reese Witherspoon Jennifer

    Apple Unveils First Look Footage From Its Original Shows (Watch)

    At a special event in Cupertino, Apple unveiled its Apple TV+ streaming service, and with it a short clip of some footage from its slate of upcoming original shows. One of the main originals teased was “The Morning Show,” a series which “offers an inside look at the lives of the people who help America [...]

  • 'Pretty Little Liars' presentation

    I. Marlene King Exits Warner Bros. TV for Overall Deal at 20th Century Fox

    I. Marlene King has signed a new multi-year deal at 20th Century Fox Television, exiting her longtime studio home of Warner Bros. Television. King will develop, write, produce, and direct new projects for network, cable, and streaming under the new deal via her Long Lake Media banner. Long Lake’s executive vice president of development Lauren [...]

  • 9-1-1: Angela Bassett. CR: Mathieu Young

    '9-1-1' and 'The Resident' Renewed for Third Seasons at Fox

    Both “9-1-1” and “The Resident” will be returning for third seasons on Fox, Variety has learned. The news comes as the two shows, which are paired together on Monday nights, are on course to finish with solid ratings in their sophomore seasons. “’9-1-1 redefined’ what a procedural series can be, consistently delivering edge-of-your-seat emergencies, mixed with emotional [...]

More From Our Brands

Access exclusive content