On a Live+3 basis, the sequel rose from 13 million viewers from its original airing on July 21, airing simultaneously on ABC, Disney Channel, Disney XD, Freeform, Lifetime and Lifetime Movies.
The movie also bested two years of cable TV ratings set by the original “Descendants” in 2015. The sequel ranked as the number one cable TV telecast among all major youth demographics: kids 2-11 (3.9 million/10.0 rating), kids 6-11 (3.1 million/12.8 rating), tweens 9-14 (2.8 million/11.7 rating), and kids 6-14 (4.2 million/11.6 rating).
It also broke social media records for Disney Channel, with 174.1 million video views, 90.8 million impressions, and 14.6 million engagements, making it the biggest social campaign in the network’s history.
The original “Descendants” drew 6.6 million viewers in Live+Same Day when it first aired in 2015. However, it aired only on the Disney Channel. The original eventually rose to 12.2 million viewers in Live+7.
The sequel saw the returns of Dove Cameron as Mal, Cameron Boyce as Carlos, Sofia Carson as Evie, Booboo Stewart as Jay and Mitchell Hope as King Ben; and ushered in new villains China Anne McClain as Uma, the daughter of Ursula; Thomas Doherty as Harry, son of Captain Hook; Dylan Playfair as Gil, son of Gaston; and Anna Cathcart as Dizzy, daughter of Cinderella’s evil stepsister Drizella and granddaughter of wicked stepmother Lady Tremaine.
Kenny Ortega is the director, executive producer and choreographer of “Descendants 2.” Wendy Japhet is also executive producer. Sara Parriott and Josann McGibbon wrote and executive produced.