×
You will be redirected back to your article in seconds

ABC Parts Ways With Ad-Sales Veteran Debbie Richman

Just a few months ago, Disney ABC Television named ad-sales veteran Debbie Richman to a new senior role. But in recent days, ABC decided to part ways with her, according to two people familiar with the situation.

A spokeswoman for the Disney-owned unit declined to comment. Disney said in late August that it intended to restructure its Disney ABC TV operations in an effort to trim costs at the unit.

Richman has been a force on Madison Avenue for years. She had been the primary executive responsible for lining up advertiser support for ABC’s best known primetime offerings, including its annual broadcast of the Oscars, and top network programs like “Grey’s Anatomy” and “Modern Family.” She joined ABC in 2010 after a stint running ad sales for Lifetime and a notable tenure at Omnicom Group’s OMD, where she worked for clients including Hershey, Universal Pictures, Mobil, Clorox, McDonald’s, State Farm and JC Penney.

In February, Richman was given new duties as Disney placed all of its ad sales related to ABC, Freeform and its Disney cable networks under the aegis of a single executive, Rita Ferro. Richman, who had been senior vice president of ABC’s ad sales, was named executive vice president of revenue and yield management, and was given responsibility for managing business opportunities across the unit’s broader media portfolio.

Richman had long worked with Geri Wang, who had served as head of ABC’s ad sales since 2010.

 

 

Popular on Variety

More TV

  • Reed Hastings seen on day one

    Reed Hastings on the Streamer Wars: 'It's a Whole New World Starting in November'

    After dominating the subscription streaming scene for so long, Netflix is girding for a new phase in the SVOD wars with the entry of more deep-pocketed players like Disney and Apple, CEO Reed Hastings said Friday. “While we’ve been competing with many people in the last decade, it’s a whole new world starting in November…between [...]

  • BBC ITV BritBox Streaming

    Viacom's Channel 5 and Comedy Central Join BritBox Ahead of Its U.K. Launch

    Viacom-owned Channel 5 and Comedy Central have joined BritBox, the “best-of-British” subscription streaming service created by the BBC and ITV. The platform, already available in North America, is due to launch on home turf in Britain by year’s end. Under the deal with Viacom, shows from the U.K.’s Channel 5 can appear on BritBox following [...]

  • The-Head

    Behind the Scenes With Mediapro’s Antarctic Thriller Series 'The Head'

    On Sept. 13, the cast and crew of Mediapro’s upcoming dramatic thriller “The Head” gathered at a swanky Santa Cruz de Tenerife hotel to kick off promotional duties for this English-language series, which will wrap shooting later this month. It was day 50 of production, and the cast had been working late, rushing to get [...]

  • The Plague Season 2 Spanish TV

    Telefonica, Atresmedia to Create Content Factory Behemoth

    SAN SEBASTIAN  — In a game-changing move for Spanish-language production Telefonica, Europe’s third biggest telco, and Atresmedia, the original co-creators of “La Casa de Papel,” are uniting to create a new joint contents production giant. Aimed at gaining more scale and uniting talent relations – writers, directors and producers – the 50/50 joint venture will [...]

  • KKR-Backed German Media Conglomerate Finally Has

    KKR-Backed German Media Conglomerate Finally Has a Name: Leonine

    The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film finally has a name: Leonine. The company revealed its moniker Friday, saying that “Leonine” met its criteria of being associated with its home region of Bavaria and Munich, in southern Germany, and of [...]

  • PERFECT LIFE

    San Sebastian: Leticia Dolera on Canneseries Winner ‘Perfect Life’

    SAN SEBASTIAN —  “La Casa de Papel” (“Money Heist”) may be the most seen of Spanish series this year. Leticia Dolera’s still-to-bow “Perfect Life,” however, is the most laureled, sweeping at April’s 2nd Canneseries TV festival both best series and best special performance for its female leads, Dolera herself, Celia Freijeiro and Aixa Villagrán, from [...]

  • Screen writer Beau WillimonMary Queen of

    Beau Willimon Re-Elected as President of Writers Guild of America East

    Beau Willimon, the playwright and showrunner who launched Netflix’s “House of Cards,” has been re-elected without opposition to a two-year term as president of the Writers Guild of America East. Willimon also ran unopposed in 2017 to succeed Michael Winship. Kathy McGee was elected to the vice president slot over Phil Pilato. Secretary-treasurer Bob Schneider [...]

More From Our Brands

Access exclusive content