Critical Content, formerly Relativity Television, will double down on unscripted projects in the wake of the departure of president Andrew Marcus, who exited the L.A.-based company earlier this year amid differences over its focus, Variety has learned. Marcus and CEO Tom Forman had created the company amid the collapse of its former parent, Ryan Kavanaugh’s Relativity Media, with backing from MGM investor Anchorage Capital.
The split is said to be amicable. Marcus had been keen to push the company further into scripted TV, but unscripted works dominate Critical’s slate and will be its main focus going forward. The company maintains a handful of drama projects.
“Andrew left Critical Content to pursue his own scripted and entrepreneurial ambitions,” Forman told Variety. “I can’t thank him enough for his help during the company’s startup period. All of us at Critical Content couldn’t be more excited or better positioned for the next phase of our plan: scaling our core non-scripted business through acquisition and organic growth.”
Forman founded Relativity Television in 2008. Marcus, who had joined Relativity Media in 2005, moved over to the small-screen division in 2013. Relativity Television was reborn as Critical Content in early 2016.
Forman is now scouting for someone with a strong background in unscripted to replace Marcus.
Critical makes shows including “Catfish: The TV Show” for MTV, “Little Weddings” for Lifetime, “The Woodsmen” for History, and “Boonies” for Nat Geo. It has several producer deals in place, including one with John Legend’s Get Lifted Film. Last month it bought into U.K. independent producer Renowned Films.