CBS News Boosts CBSN Streaming Outlet With New Shows On Air and Online

CBS News aficionados may soon have a more difficult task ahead of them: differentiating between the news unit’s most venerable TV programs and the CBS News content they stream via CBSN, its video-streaming hub.

This summer, the CBS broadcast network is expected to air a limited-run primetime series  put together by producers and correspondents at CBSN, which has released a series of “CBSN Originals” documentaries for streaming users. And CBSN has quietly begun airing distinctive programs in addition to the typical newscasts it features throughout the day. Elaine Quijano (pictured, above) anchors“Red & Blue,” a 9 p.m. program on politics, while Major Garrett can be spotted weekly hosting “The Takeout,” a streaming transmission of his podcast focused on White House news.

“We are trying to respond to the data that we get,” says David Rhodes, president of CBS News, in an interview. “You’d think the younger audience wants shorter content, but it turns out the younger audience is interested in the longer form.”

The programming maneuvers suggest CBSN is growing up. Launched in late 2014, the broadband service was once used to repurpose clips from CBS News TV programs. In recent months, however, it has come more into its own: Push notifications on smart phone screens urge users to tune in to CBSN to catch live coverage of breaking-news events from the White House or in other parts of the country. And producers have sent correspondents like Vladimir Duthiers to Paris and Brussels for “CBSN Originals” documentaries.

Research shows that a significant portion of the CBSN audience are slightly more affluent, educated and diverse than the norm, says Rhodes, but do not have a traditional pay-TV subscription.

To get the word out about the streaming newsroom, CBS wants to use the summer broadcast series as a billboard of sorts.

The program will begin running in August for an as-yet undetermined number of episodes. Each broadcast will contain a number of different segments, says Rhodes, and will focus on both domestic and international stories. CBSN and CBS News staffers will both appear. “It’s really all the same pool of people,” he says, noting that CBSN staff contribute to programs like “CBS This Morning” and “CBS Evening News” The day, time and name of the new show will be announced later, he says.

More important, perhaps, each broadcast will point viewers to CBSN. “If we show a different audience, a primetime broadcast audience, what is going on over here, we hope they are going to be interested and seek out and find and watch the streaming,” he says. And because the CBSN content does not look all that dissimilar on a connected-TV from the new broadcast series, the hope is viewers will adopt it as a viewing staple.

“If the audience is seeking this out on OTT, they will find that they are getting a product that’s similar to what they saw on television,” says Rhodes, “and that’s what we want.”

More TV


    'The Orville' to Move From Fox to Hulu for Season 3

    Seth MacFarlane’s “The Orville” is on the move. MacFarlane announced Saturday at the show’s San Diego Comic-Con panel that Season 3 of the sci-fi series will air exclusively on Hulu rather than on Fox as it has for its first two seasons. According to an individual with knowledge of the situation, MacFarlane’s current workload and [...]

  • Westworld Season 3 Trailer

    Aaron Paul, Showrunners Unveil 'Westworld' Season 3 Trailer (Watch)

    Season 3 of “Westworld” is going to new worlds altogether. Unveiled during the show’s Comic-Con panel, the trailer teases Thandie Newton’s character Maeve entering a new world of hosts set during World War II. Meanwhile, in the human world, Dolores (Evan Rachel Wood) and her fellow hosts who escaped “Westworld” in season 2 are being [...]

  • Variety Cord Cutting Placeholder Cable

    Dish Faces Multiple Outages as Carriage Contracts Come Due

    Satellite-broadcaster Dish is known in the media industry as a hard bargainer when carriage contracts come up for renewal. HBO hasn’t been available on the service since November. Now, other TV networks face a similar prospect. Unless Dish and certain content suppliers reach new terms by Monday evening, subscribers who use several cable networks currently [...]

  • Patrick Stewart as Jean-Luc Picard of

    'Star Trek: Picard' to Feature Jonathan Frakes, Marina Sirtis, Brent Spiner, Jeri Ryan

    “Star Trek: Picard” is bringing back some familiar faces. During the show’s San Diego Comic-Con panel on Saturday, it was revealed that Brent Spiner, Jonathan Frakes, Marina Sirtis, and Jeri Ryan would reprising their roles from “Next Generation” and “Voyager” in Ryan’s case. Jonathan Del Arco will also appear, likely reprising his role as the [...]

  • The Simpsons Homer Live

    'The Simpsons' Will Finally Release Season 19 on DVD, Helping Out Purist Collectors

    “The Simpsons” DVD collectors who also happen to be obsessive-compulsive can rest a little easier: You’ll finally be able to fill in that missing Season 19. Executive producer Al Jean revealed on Saturday that 20th Century Fox Home Entertainment will finally release the 19th season of “The Simpsons” on DVD this December 3, two years [...]

  • Pictured: No'l Wells as Ensign Tendi;

    'Star Trek: Lower Decks' Sets Main Cast

    The upcoming animated series “Star Trek: Lower Decks” has announced its main voice cast. Tawny Newsome, Noël Wells, and Eugene Cordero will all star in the series. As Variety exclusively reported, Jack Quaid has also been cast as Ensign Brad Boimler. The Starfleet characters that comprise the ship’s bridge crew include Captain Carol Freeman, voiced by [...]

  • Jack Quaid

    'Star Trek: Lower Decks' Casts Jack Quaid (EXCLUSIVE)

    Jack Quaid has joined the voice cast of the upcoming animated series “Star Trek: Lower Decks” at CBS All Access, Variety has learned exclusively. As previously announced, the series will focus on the support crew serving on one of Starfleet’s least important ships. Quaid will voice the character of Ensign Brad Boimler. Described as a [...]

More From Our Brands

Access exclusive content