×

Authentic Entertainment Expands Into Digital, Branded Content

Reality-television producer Authentic Entertainment is expanding into digital and sponsored content.

Through its new partnership division, Authentic has produced content for Macy’s, Buick, Old Navy, Subaru, Folgers Coffee, and Hewlett Packard. Authentic recently produced a seven-part cooking series for Johnsonville Sausage, “Dinner Is Served,” starring “Top Chef” alum Fabio Viviani with support from Beck Media & Marketing. The company is also producing original content for the YouTube channel of beauty brand Ole Henriksen. As part of that deal, Authentic recruited Bri Emery of DesignLoveFest and Jacey Duprie from Damsel In Dior for a new wellness series titled “Glow With Me.” Since the series’ launch, traffic on the channel has increased 159%.

In addition, Mally Roncal of Mally Beauty has signed a development deal with Authentic and is currently creating a millennial lifestyle series with the beauty expert.

On the digital side, Authentic’s new series “Breaking Bass” is set to premiere Tuesday on Rated Red and Verizon’s Go90 platform.

“There are so many stories to tell that don’t fit in the traditional narrative framework and we think it’s important to explore those areas, as well,” said Lauren Lexton, co-founder and CEO, Authentic Entertainment. “Our goal is to do what we’ve always done; tell authentic, thought provoking stories and deliver amazing quality work. The business is changing and we realized there was an opportunity to diversify and grow our offerings by developing and producing content for emerging platforms and brand partners.”

Authentic, a division of Endemol Shine North America, is the producer of such shows as “Toddlers and Tiaras,” “Here Comes Honey Boo Boo,” “Flipping Out,” “Ace of Cakes,” and the new “Trading Spaces.”

More TV

  • 'Russian Doll' Star Charlie Barnett Joins

    'Russian Doll' Star Charlie Barnett Joins 'Arrow' Final Season

    “Russian Doll” standout Charlie Barnett is joining the “Arrowverse.” Barnett, who is having a busy year having also appeared in Netflix’s “Tales of the City,” comes on board in the series regular role of John Diggle, Jr., son of David Ramsey’s character. News of his casting was announced at the show’s farewell Comic-Con panel where things [...]

  • THE ORVILLE Fox

    'The Orville' to Move From Fox to Hulu for Season 3

    Seth MacFarlane’s “The Orville” is on the move. MacFarlane announced Saturday at the show’s San Diego Comic-Con panel that Season 3 of the sci-fi series will air exclusively on Hulu rather than on Fox as it has for its first two seasons. According to an individual with knowledge of the situation, MacFarlane’s current workload and [...]

  • Westworld Season 3 Trailer

    Aaron Paul, Showrunners Unveil 'Westworld' Season 3 Trailer (Watch)

    Season 3 of “Westworld” is going to new worlds altogether. Unveiled during the show’s Comic-Con panel, the trailer teases Thandie Newton’s character Maeve entering a new world of hosts set during World War II. Meanwhile, in the human world, Dolores (Evan Rachel Wood) and her fellow hosts who escaped “Westworld” in season 2 are being [...]

  • Variety Cord Cutting Placeholder Cable

    Dish Faces Multiple Outages as Carriage Contracts Come Due

    Satellite-broadcaster Dish is known in the media industry as a hard bargainer when carriage contracts come up for renewal. HBO hasn’t been available on the service since November. Now, other TV networks face a similar prospect. Unless Dish and certain content suppliers reach new terms by Monday evening, subscribers who use several cable networks currently [...]

  • Patrick Stewart as Jean-Luc Picard of

    'Star Trek: Picard' to Feature Jonathan Frakes, Marina Sirtis, Brent Spiner, Jeri Ryan

    “Star Trek: Picard” is bringing back some familiar faces. During the show’s San Diego Comic-Con panel on Saturday, it was revealed that Brent Spiner, Jonathan Frakes, Marina Sirtis, and Jeri Ryan would reprising their roles from “Next Generation” and “Voyager” in Ryan’s case. Jonathan Del Arco will also appear, likely reprising his role as the [...]

  • The Simpsons Homer Live

    'The Simpsons' Will Finally Release Season 19 on DVD, Helping Out Purist Collectors

    “The Simpsons” DVD collectors who also happen to be obsessive-compulsive can rest a little easier: You’ll finally be able to fill in that missing Season 19. Executive producer Al Jean revealed on Saturday that 20th Century Fox Home Entertainment will finally release the 19th season of “The Simpsons” on DVD this December 3, two years [...]

  • Pictured: No'l Wells as Ensign Tendi;

    'Star Trek: Lower Decks' Sets Main Cast

    The upcoming animated series “Star Trek: Lower Decks” has announced its main voice cast. Tawny Newsome, Noël Wells, and Eugene Cordero will all star in the series. As Variety exclusively reported, Jack Quaid has also been cast as Ensign Brad Boimler. The Starfleet characters that comprise the ship’s bridge crew include Captain Carol Freeman, voiced by [...]

More From Our Brands

Access exclusive content