“There’s nothing more important than the people’s work, Donald Trump,” Schwarzenegger wrote. “I wish you the best of luck and I hope you’ll work for ALL of the American people as aggressively as you worked for your ratings.”
Earlier Friday morning Trump tweeted about the show — which he used to host and remains an exec producer on — calling himself “the ratings machine” and saying that Schwarzenegger was “destroyed” by comparison.
“Wow, the ratings are in and Arnold Schwarzenegger got “swamped” (or destroyed) by comparison to the ratings machine, DJT,” Trump tweeted. “So much for being a movie star — and that was season 1 compared to season 14. Now compare him to my season 1.”
“New Celebrity Apprentice” contestant Laila Ali called out Trump for disparaging a show in which he still has a financial interest.
“You would think he’d want the show to do well, but because he’s a narcissist it’s all about him,” Ali said Friday during her appearance on “The Rich Eisen Show.”
According to Nielsen’s preliminary ratings , the program’s ratings dropped more than 43% since the most recent premiere that Trump hosted in 2015.
While the new season’s premiere was indeed a big drop from the previous, the last season of “Celebrity Apprentice” wasn’t exactly a juggernaut. A new episode on Feb. 9, 2015 — the week before the Season 14 finale — drew a 1.4 rating in the 18-49 demo and 4.98 million viewers, just one-tenth of a point in the demo above the “New Celebrity Apprentice” premiere.
Schwarzenegger also retweeted out a video that he posted after Trump won the election. In it, he reads a quote from Abraham Lincoln’s inaugural address.
Oriana Schwindt contributed to this report.