×

Altice Group Launches International Cookery Channel MY Cuisine

New channel secures exclusive multi-year output deal with FremantleMedia International for Jamie Oliver shows.

Altice Group has announced the launch of a new international cookery channel, MY Cuisine, with a first deal that sees an exclusive multiyear output agreement with FremantleMedia Intl. for programming fronted by celebrity chef Jamie Oliver.

The new channel will launch in June and be accompanied by the creation of a new print magazine and digital versions, including a mobile app, recipe blog and dedicated website. MY Cuisine will be broadcast exclusively by SFR in France, Belgium and Luxembourg. It will also be available in French-speaking Africa and Switzerland, while Altice’s Lifestyle Media will launch the channel in Portugal.

Netherlands-based Altice is pursuing options for distribution via other international operators. It already operates an original cooking channel in Israel.

“Although cookery is growing in popularity among the public, there was previously no channel dedicated to it” at Altice, said Alain Weill, CEO of Altice Media. “I’m delighted that we are launching this new entertaining international cookery channel, with the aim of making it a market leader.”

The three-year deal with Fremantle includes Fresh One Productions’ (Oliver’s production banner) new series “Quick and Easy Food,” which focuses on practical advice and accessible cookery, as well as a collection of past Oliver shows.

“We didn’t have to think twice before choosing Jamie Oliver, whose personality represents laid-back, simple, good cookery that makes mealtimes an occasion to share and savor,” said Patricia Menarini, head of Altice Group’s Lifestyle division. Altice said the partnership reflected the new channel’s ambition of becoming a unique brand on the cooking lifestyle market.

Altice’s goal for the new channel is to build on the success of its Lifestyle division’s cookery programs, offering the best programming on MY Cuisine either by expanding its own production or through partnerships, such as the deal with Fremantle.

More TV

  • Black Pumas Billie Eilish Lizzo

    The Race Is On: Sizing Up the Grammys' Best New Artist Nominees

    The race is on for the Grammys’ best new artist with Lizzo and Billie Eilish positioned as frontrunners in an exceptionally exciting 2020 category. Survey the odds for all eight of the year’s contenders below. Black Pumas Eric Burton and Adrian Quesada have been a duo only since 2017, but they sound as if they’ve [...]

  • Netflix backed animated films “Klaus,” left,

    'Klaus,' 'I Lost My Body' Top 47th Annie Awards as Netflix Dominates

    Netflix dominated the 47th Annie Awards on Saturday, Jan. 25, picking up 19 trophies, including the top prizes of best feature (“Klaus”), best feature-independent (“I Lost My Body”), best TV/media production for preschool children (“Ask the Storybots”) and best general audience TV/media production (“BoJack Horseman”). Disney TV Animation’s “Disney Mickey Mouse” won best TV/media production [...]

  • 'SNL': Watch Adam Driver Deliver 'Star

    'SNL': Adam Driver Delivers 'Star Wars' 'Undercover Boss' Sequel (Watch)

    When Adam Driver hosted “Saturday Night Live” in 2016 he went viral for a “Star Wars”/”Undercover Boss” mashup sketch that saw his Kylo Ren put on a disguise in order to observe his employees ala the CBS reality show. Four years later, he has done it again. While hosting the Jan. 26 episode of “SNL,” [...]

  • Hillary Clinton Hulu Documentary

    'Hillary': Clinton Docu-Series on Hulu TV Review

    As both Hillary Clinton and the team behind “Hillary” know very well, it’s nigh impossible at this point for someone to approach her with total objectivity. Throughout her life, Clinton has been a uniquely polarizing figure both in her own right and because of her marriage to former President Bill Clinton, himself a perpetual lightning [...]

More From Our Brands

Access exclusive content