×
You will be redirected back to your article in seconds

Almost Nobody Watches Most Emmy-Nominated Shows, Survey Finds

Nearly all of the series nominated for best drama or comedy at the upcoming 69th Primetime Emmy Awards have been watched by fewer than half of all potential viewers, according to a new survey from Katz Media Group. Nearly half are shows that 50% or more respondents had never heard of.

Surveying 500 adults — 51% of whom subscribe to a streaming service such as Netflix — Katz found that the most-watched and recognized Emmy nominees aired on broadcast, while the least could be found on cable or streaming.

The most-watched nominee, according to the survey, is ABC’s “Modern Family,” which had been seen by 56% of respondents. NBC’s “This Is Us” was the second-most viewed at 35%. ABC’s “Black-ish” followed at 28%. The three most-watched series are also the only three broadcast series in contention on Sunday.

“The main takeaway here is that we’re seeing fewer and fewer broadcast series nominated for best drama and best comedy, but the reality of it is that these other series [on cable and streaming] are very well-received and critically acclaimed, but there’s no critical mass behind them,” says Stacy Schulman, executive VP of strategy and analytics for Katz Media Group. “People are still having a hard time finding them. Many viewers don’t even know that they exist.”

Recent years have seen a dearth of broadcast nominees, particularly on the drama side. “This Is Us” is the first commercial broadcast series nominated for best drama since CBS’ “The Good Wife” in 2011.

Netflix’s “Stranger Things” was the most-watched streaming or cable nominee, viewed by 21% of respondents. Netflix’s “Master of None,” Hulu’s “The Handmaid’s Tale,” and FX’s “Atlanta” tied at 5% each for the least-watched of all nominees — although “Master of None” exceeded all nominees in “never heard of” responses, at 76%. Netflix’s “House of Cards” drew the most “heard of, but never watched” responses at 68%.

View the full results of Katz’s survey below:

Source: OurMedia.com panel from Katz Media Group. Fieldwork: Sept. 7 to Sept. 12, 2017. Based on 500 Adults 18+. 51% of respondents have access to/subscribe to OTT services.

More TV

  • Hong Kong's TVB Boosts OTT Plans,

    Hong Kong's TVB Boosts OTT Plans, Sets 'Court Lady'

    Hong Kong’s Television Broadcasts is set to boost its OTT platforms locally and abroad with new packages and initiatives targeting the Southeast Asian market. The city’s biggest broadcaster has also renewed its partnership with China’s Huanyu Entertainment following the wild success the two enjoyed last year with palace drama “Story of Yanxi Palace.” The new [...]

  • The Late Show with Stephen Colbert

    Stephen Colbert Cancels 'Late Show' New Zealand Trip After Mosque Shootings

    “The Late Show with Stephen Colbert” had been scheduled to make a surprise trip to New Zealand this week — but those plans have been put on hold in light of last Friday’s terrorist attack that left 50 people dead. On Monday’s show, Colbert revealed the now-shelved trip, which had been kept under wraps but [...]

  • WGA Agents Contract Tug of War

    Hollywood Agents, Writers Guild Make Little Progress in Talks

    Leaders of Hollywood agencies and the Writers Guild of America made little progress in Tuesday meeting to negotiate proposed rule revisions to how agents represent writers. The WGA said after the meeting — the fifth since Feb. 5 — that talks would resume later this week but did not give a specific day. “The Agencies [...]

  • THE MASKED SINGER: L-R: Monster (T-Pain)

    New-Model Murdochs: Fox Corporation to Emerge Tuesday

    A new era for the Murdoch clan and the media business begins with the debut of Fox Corporation on Tuesday, a day before Disney completes its acquisition of 21st Century Fox. The new-model Fox will begin trading Tuesday on the NASDAQ under the FOXA symbol. On Tuesday, 21st Century Fox will initiate a complex transfer [...]

  • Chilling Adventures of Sabrina

    TV News Roundup: Netflix Drops 'The Chilling Adventures of Sabrina: Part 2' Trailer (Watch)

    In today’s TV roundup, Netflix has dropped the first trailer for “The Chilling Adventures of Sabrina: Part 2” starring Kiernan Shipka, and former “O.C.” star Rachel Bilson has been cast in Fox’s drama pilot “Lovestruck.” CASTING Former “O.C.” star Rachel Bilson is set to play the female lead in Fox’s new drama pilot “Lovestruck.” The [...]

  • Ron Howard and Brian Grazer

    Imagine TV Sets 'Mindscaping' as First China Series (EXCLUSIVE)

    Imagine Television is developing “Mindscaping,” a 24-episode science fiction series written by Oscar Yang (“Medical Examiner Dr. Qin,” “The Ten Deadly Sins”). The series is the first Chinese-language series developed by Imagine Television, part of Brian Grazer and Ron Howard’s Imagine Entertainment group, for a Chinese audience. The show is pitched as an original sci-fi [...]

More From Our Brands

Access exclusive content