×
You will be redirected back to your article in seconds

Almost Nobody Watches Most Emmy-Nominated Shows, Survey Finds

Nearly all of the series nominated for best drama or comedy at the upcoming 69th Primetime Emmy Awards have been watched by fewer than half of all potential viewers, according to a new survey from Katz Media Group. Nearly half are shows that 50% or more respondents had never heard of.

Surveying 500 adults — 51% of whom subscribe to a streaming service such as Netflix — Katz found that the most-watched and recognized Emmy nominees aired on broadcast, while the least could be found on cable or streaming.

The most-watched nominee, according to the survey, is ABC’s “Modern Family,” which had been seen by 56% of respondents. NBC’s “This Is Us” was the second-most viewed at 35%. ABC’s “Black-ish” followed at 28%. The three most-watched series are also the only three broadcast series in contention on Sunday.

“The main takeaway here is that we’re seeing fewer and fewer broadcast series nominated for best drama and best comedy, but the reality of it is that these other series [on cable and streaming] are very well-received and critically acclaimed, but there’s no critical mass behind them,” says Stacy Schulman, executive VP of strategy and analytics for Katz Media Group. “People are still having a hard time finding them. Many viewers don’t even know that they exist.”

Recent years have seen a dearth of broadcast nominees, particularly on the drama side. “This Is Us” is the first commercial broadcast series nominated for best drama since CBS’ “The Good Wife” in 2011.

Netflix’s “Stranger Things” was the most-watched streaming or cable nominee, viewed by 21% of respondents. Netflix’s “Master of None,” Hulu’s “The Handmaid’s Tale,” and FX’s “Atlanta” tied at 5% each for the least-watched of all nominees — although “Master of None” exceeded all nominees in “never heard of” responses, at 76%. Netflix’s “House of Cards” drew the most “heard of, but never watched” responses at 68%.

View the full results of Katz’s survey below:

Source: OurMedia.com panel from Katz Media Group. Fieldwork: Sept. 7 to Sept. 12, 2017. Based on 500 Adults 18+. 51% of respondents have access to/subscribe to OTT services.

More TV

  • BBC Orders Oscar Wilde Documentary with

    BBC Orders Oscar Wilde Documentary With Stephen Fry, Freddie Fox

    A new documentary about Oscar Wilde will tell the celebrated writer’s story with a star cast recreating excerpts from his greatest works, including “The Importance of Being Earnest” and “The Picture of Dorian Gray.” Freddie Fox, Claire Skinner, Anna Chancellor and James Fleet will all perform in the 80-minute show, “The Importance of Being Oscar,” which [...]

  • FOSSE VERDON -- Pictured: (l-r) Michelle

    TV News Roundup: 'Fosse/Verdon' Premiere Date Set at FX

    In today’s TV news roundup, FX announced the premiere date for “Fosse/Verdon,” and Comedy Central released a new trailer for the final season of “Broad City.”  DATES “Workin’ Moms” is set to premiere Feb. 22 on Netflix. The series, which is currently in its third season, first aired in Canada on CBC Television and is [...]

  • Ilana Glazer Abbi Jacobson

    'Broad City' Stars on Discovering New Aspects of Their Characters

    Throughout the run of “Broad City,” creators Abbi Jacobson and Ilana Glazer have been conflicted about how much of their on-screen characters (also named Abbi and Ilana) should come directly from their personalities and lives. But when it came to the final season, Jacobson in particular experienced a life-changing shift that she wanted to impart [...]

  • The Goldbergs spinoff

    NBC Orders Comedy Pilot 'Uninsured' From 'Goldbergs' Producers

    NBC has ordered a pilot for the multi-camera comedy “Uninsured.” In the series, young parents Dave and Rebecca end up having to take care of Dave’s parents who have mishandled their finances and need help to pay down a sizable debt. Dan Levy will serve as writer and executive producer, with Doug Robinson and Alison Greenspan [...]

  • Emily Kapnek

    'Splitting Up Together' Creator Emily Kapnek Inks Overall Deal at ABC Studios (EXCLUSIVE)

    Writer and producer Emily Kapnek has signed a three-year overall deal at ABC Studios, Variety has learned exclusively. Kapnek most recently developed the ABC single-cam comedy series “Splitting Up Together,” which is based on the Danish series “Bedre skilt end aldrig.” She was previously under an overall deal at Warner Bros. Television, which produces “Splitting Up [...]

More From Our Brands

Access exclusive content