×
You will be redirected back to your article in seconds

‘The Gifted,’ ‘The Resident,’ ‘Castle Rock’ Come to Mipcom 2017

Selling one-hour dramas to buyers in foreign markets at Mipcom isn’t always that different from pitching shows to some domestic outlets: Terrestrial broadcasters gravitate toward procedurals, and SVOD outlets are often more interested in edgier, serialized fare.

Gina Brogi, president of global distribution for Twentieth Century Fox Television Distribution, who will be talking fall superhero drama “The Gifted” and midseason medical drama “The Resident” at Mipcom, says there is a lot of discussion about the procedural versus serialized storytelling model in this international marketplace. She believes there may be more demand for procedurals from free-to-air broadcasters but knows the importance of well-known source material to help a new series break through, too. “That’s really what clients and content creators want in this time of so much content availability,” Brogi says.

Worldwide familiarity with “The X-Men,” thanks to the comic book and film franchises, should help boost “The Gifted” at Mipcom.

“Unlike other superhero type of shows, ‘The Gifted’ is much more broad and in many ways there are characters that are perhaps easier to identify with,” Brogi says. “We’re looking at the [show’s] universe through the lens of a family, and it’s more rooted in reality, and we think it will be easy for our clients to attract their viewers.”

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television Distribution, notes that while shows are mostly unveiled to international buyers at May’s L.A. Screenings soon after the upfronts, Mipcom offers an opportunity for sellers to update information on new programs.

“By Mipcom we usually have a couple of episodes that have aired” domestically, Schlesinger notes, “and it’s an opportunity to talk with our buyers about how the shows are doing. Maybe we’ll have the second or third episode so they’re able to get a sense of how the show is developing.”

In the one-hour space, Warner Bros. will be pitching domestic midseason shows such as “Black Lightning” and “Life Sentence,” with conversation around “Castle Rock,” a psychological horror drama featuring Stephen King characters, as well.

“It’s a show people are interested in because of the cachet of Stephen King. And the success of the movie ‘It’ is great timing,” Schlesinger says of “Castle Rock.”

Other series coming to market at Mipcom include ABC Studios’ “Kevin (Probably) Saves the World” and NBCUniversal’s “Law & Order True Crime: The Menendez Murders.”

“The case made headlines around the world, but we have spent a great deal of time and effort educating our clients on the importance and impact of the Menendez murder trials,” says Don McGregor, executive vice president, sales liaison with NBCUniversal Intl. Distribution. “The series condenses seven years and two sensational trials into eight action-packed hours of television.”

Greg Drebin, senior vice president of worldwide marketing for Twentieth Century Fox Television Distribution, says if a show is not ready at the L.A. Screenings, Fox may offer a big unveiling at Mipcom and bring in talent. Then it’s a matter of how to market a show in other territories.

“With something like ‘The Resident,’ where the business of medicine is different in every country, we have to make sure we are being aware of and responsive to whether that is a key element to play up,” Drebin notes, adding the relationships of the characters and life-or-death dramatic decisions are more important in certain markets. “It may mirror the U.S. in its [marketing] positions, but it could be very different.”

More TV

  • "Raven's Home" Executive Producer, Eunetta Boone.

    Eunetta Boone, Showrunner and Creator of 'One on One,' Dies at 63

    Writer-producer Eunetta Boone, creator of the UPN comedy “One on One” and showrunner of Disney Channel’s “Raven’s Home,” died Wednesday at her home in Los Angeles. She was 63. Boone was found dead at her home of an apparent heart attack. Boone had most recently worked as showrunner on the third season of the Disney [...]

  • Global Sales for ‘Les Miserables’ Series

    Global Sales for ‘Les Miserables’ Starring Dominic West Ahead of Series Mania

    The BBC and Masterpiece adaptation of “Les Miserables” will play on a numerous international channels after a raft of deals were sealed for the series, which features Dominic West, David Oyelowo, and Lily Collins. Andrew Davies’ adaptation of Victor Hugo’s classic has been acquired by broadcasters in Scandinavia and southern Europe, and by several buyers [...]

  • Kevin Hart

    TV News Roundup: Kevin Hart Netflix Comedy Special Drops First Trailer

    In today’s roundup, Netflix releases the official trailer for the comedy special “Kevin Hart: Irresponsible” and Josh Charles joins Showtime’s Roger Ailes series “The Loudest Voice.” DATES Season two of “Yellowstone,” starring Kevin Costner, will premiere on Paramount Network on June 19 at 10 p.m. ET/PT. The sophomore season will continue the story of rancher John Dutton [...]

  • adidas game of thrones

    5 New 'Game of Thrones' Collaborations Coming in Time for the Final Season

    Some of the biggest lifestyle brands in the world are jumping on the “Game of Thrones” bandwagon this spring, hoping to capitalize on the fandom and popularity of the HBO hit, as it enters its eighth and final season. From sneakers to spirits, these officially-licensed collaborations extend the characters and colors of the show beyond [...]

  • Nicole Richie

    Nicole Richie Joins Fox Comedy Pilot 'Richard Lovely'

    Nicole Richie has been cast in a series regular role in the Fox single-cam comedy pilot “Richard Lovely.” The project follows Richard Lovely (Thomas Lennon), the disgruntled author of the best-selling children’s book series, “Mr. Mouse.” He doesn’t hate children, but rather just everything about them. After a publicity fiasco involving an unexpectedly savvy 9-year-old [...]

  • Gabrielle Union Marketing Summit

    Gabrielle Union on Building a Brand as a ‘40-Year-Old Black Woman From Nebraska’

    When New York & Company approached Gabrielle Union to be their new brand ambassador and the face of her own clothing line, the actress reacted with “disbelief.” “We are not supposed to be getting those offers, I’m not supposed to be having a career resurgence, my value isn’t supposed to be this high,” Union explained [...]

  • Lachlan Murdoch

    New Fox CEO Lachlan Murdoch Announces All Employees to Receive Stock in Company

    The new standalone entity Fox Corp. held a town hall on Thursday, just over a day after the official closing of the 21st Century Fox-Disney merger. Fox Corp. chairman and CEO Lachlan Murdoch led the meeting, at which sources say he announced that all employees would receive stock in the new company. The amount of [...]

More From Our Brands

Access exclusive content