TF1 Licenses has acquired licensing, merchandising and promotion rights to the pre-school series “Sunny Bunnies” in France and French-speaking Europe.
Under the deal, which was made with Media I.M. Incorporated, the London-based content distribution company, TF1 Licenses will manage the key merchandising and licensing categories for “Sunny Bunnies.”
The French company also picked up streaming rights to “Sunny Bunnies” and plans to cross-promote the animated comedy on TF1’s leading children’s catch-up service MY TF1 as well as on the SVOD platform TFOUMAX.
“We are providing unique digital visibility forthe series through our strong free digital platform MYTF1, where kids can discover or find episodes or their favorite heroes under the TFOU section, and continue the experience through our SVOD platform TFOUMAX,” said Daphné de Beauffort, head of Kids Content acquisition.
The agreement with TFI Licenses follows on the heels of the first licensing deal struck earlier this year with US partner Evolution, which is representing “Sunny Bunnies” in North America, Australia and New Zealand. Evolution is managing a range of “Sunny Bunnies” brand extensions into children’s apparel, accessories, publishing, toys and food. Media IM’s strategy is to establish a network of L&M agents covering specific territories and/or regions.
Produced by Belarus-based Digital Light Studio, “Sunny Bunnies” has now been sold across 160 territories around the world, according to Media IM co-founders’s Irina Nazarenko, who negotiated the deal along with Maria Ufland, and TF1’s Daphne de Beauffort.
“TF1 Licenses presented a clear and focused plan for Sunny Bunnies’ brand development, including supporting the show on TF1’s catch-up service, which is a leader for pre-schoolers in France,” said Nazarenko.