Fox’s international channels and content division Fox Networks Group is bringing on Sonja Brugger to oversee acquisitions for Europe and Africa.
Brugger will join from Sky’s German operation, where she is responsible for program strategy and acquisitions. Prior to her time at Sky Deutschland she was at Sky Italia, and she moves to FNG as its parent company, 21st Century Fox, attempts to take over Sky Europe.
Brugger will be vice president of acquisitions and based in London, reporting to Diego Londono, COO FNG, Europe and Africa.
“Her experience in both acquisition and content strategy, combined with her understanding of broadcaster and platform environments across basic pay, free-to-air and VOD will be hugely beneficial to our organization,” Londono said.
Brugger, who has also worked at Italy’s Mediaset and Germany’s ProSiebenSat.1, starts in her new role in October.
FNG Europe and Africa runs a group of channels including Fox, Fox Sports and National Geographic. It is also moving into original programming and on-demand services under the Fox+ brand.
Fox’s takeover bid for Sky remains in the hands of British authorities, who are still weighing the pros and cons.