James Corden’s production company Fulwell 73 will make the British version, which will have a six-episode run. Jimmy Carr will host, and fellow comedian Katherine Ryan will join Brand on the judging panel. In contrast to the U.S. series, each installment of the British version will be given an overarching theme.
Carr’s production company, Ideasatron, is co-producing.
Viacom has had success with U.S. formats in the U.K., with “Lip Sync Battle” faring well on its free-to-air network Channel 5. Brand, who starred in the 2010 feature film “Get Him to the Greek,” was an MTV presenter early in his career before getting sacked for his outrageous behavior.
“Comedy Central ‘Roast Battle’ will see the U.K.’s finest comedians go head to head in the ultimate battle of wits,” said Louise Holmes, general manager, Comedy Central U.K. “We will pit friend against frenemy, northerners against southerners and who knows, maybe even husband versus wife!”
Viacom sells the “Roast” format internationally.