Red Arrow Entertainment Group is set to regroup its Scandinavian production activities into Snowman Productions Denmark.

Snowman Productions Denmark, which has been part of Red Arrow since 2011, produces entertainment and social experiment formats which have proved successful in their home market and around the world.

As part of the reshuffle, Snowman’s Norwegian production outpost will be closed down in early 2018. Jørgen Steinheim, managing director of Snowman Norway, and Dag Obert Eine, head of productions at Snowman Norway, will leave the company next year.

Current Snowman Norway productions, including “Married at First Sight” for Discovery Norway, will continue to be produced by Snowman Norway in collaboration with Snowman Denmark in 2017, and from 2018 onwards, Snowman Denmark will work with local partners.

Snowman Denmark’s CEO Michael von Würden, CCO Rasmus Steentoft, and exec director Lars Fønss have recently signed a multi-year extension of their contracts with Red Arrow.

“Snowman Denmark has become an international TV format powerhouse. It makes sense to now centralize our Scandinavian operations with Michael and his team, and focus on expanding their business,” said Jan Frouman, CEO and chairman of Red Arrow Entertainment Group.

Snowman Productions has become Red Arrow Entertainment Group’s key hub for format development. These include the social experiment format “Married at First Sight” which has been sold to over 25 countries; the dating show “Kiss Bang Love”, which has sold to over 11 territories including FYI in the US and ProSieben in Germany; “Pregnant with a Stranger” for Kanal 4 Denmark and “State of Hate” for Kanal 5 Denmark.

Red Arrow International’s Mipcom slate included “State of Hate,” “Buying Blind” for TV3 Denmark.

Created by Red Arrow’s Kinetic Content, “Buying Blind” sold to Nine Network in Australia and RTL Netherlands at Mipcom. Deals for France and Belgium will soon be closed.