×
You will be redirected back to your article in seconds

MTG Takes Mayweather and McGregor Fight to the Nordics

Floyd Mayweather, Jr., and Conor McGregor will slug it out on Viaplay in the Nordics after the Modern Times Group picked up local rights to the hugely hyped boxing match.

The fight takes place Aug. 26 in Las Vegas and will be on MTG’s Viasat pay-TV service and Viaplay streaming service. The match-up will be a huge pay-per-view event and one of the highest-grossing fights ever as McGregor, a mixed martial arts specialist, takes on the undefeated Mayweather, the most successful pound-for-pound boxer of all time.

MTG said it is set to become the biggest pay-per-view fight ever in the Nordic region. The pay-TV operator already shows a range of boxing and UFC fights. MTG bought the rights from IMG. The pay-per-view will cost Nordic fans SEK 499 ($60) in Sweden, DKK 499 ($77.45) in Denmark, €59.95 ($69.21) in Finland, and NOK 499 ($61.62) in Norway.

“We can’t wait to bring such a thrilling contest, which has massive appeal to all sports fans, to the Nordics on 26 August as the region’s biggest ever pay-per-view,” said Peter Nørrelund, CEO of MTG Sport.

MTG also announced second-quarter results Tuesday, reporting revenues of SEK 4.25 billion, representing 5% organic growth from the previous year. Net income was SEK 275 million compared with SEK 244 million in the corresponding period in 2016.

More TV

  • Chris McCarthy on Reinventing MTV, Moving

    Chris McCarthy on Reinventing MTV, Moving From 'Buy to Build Mentality'

    As goes MTV, so goes Viacom. For the industry, there is no stronger measure of the health of Viacom than the state of MTV. Chris McCarthy, a 15-year Viacom veteran, has been leading the effort to revive the brand since October 2016, when he added oversight of MTV to his portfolio that already included VH1 [...]

  • Bob Bakish Variety Cover Story

    Inside Bob Bakish's Aggressive Turnaround Plan for Viacom

    Bob Bakish was days into his job as CEO of Viacom in late 2016 when he began convening meetings with senior executives to execute a triage effort to save the once-mighty media giant. Paramount Pictures had just posted a $445 million annual loss. Viacom’s cable networks were in danger of being dropped by major distributors [...]

  • Carol Burnett

    Carol Burnett to Receive Inaugural Golden Globe Television Special Achievement Award

    Carol Burnett will receive the inaugural Golden Globe television special achievement award, the Hollywood Foreign Press Assn. (HFPA) announced Tuesday. Aptly named the Carol Burnett Award, this new honor will celebrate the highest level of achievement in the medium. Burnett, who is a five-time Globe winner — the most decorated in the television category — [...]

  • Audrey HepburnOn the film set of

    Audrey Hepburn to Be Subject of New TV Drama Series (EXCLUSIVE)

    A TV drama series about the life of Hollywood icon Audrey Hepburn is being developed by Wildside, the expanding Italian production company behind “The Young Pope” and “My Brilliant Friend,” with plans to start shooting in 2020. The Oscar-winning actress was one of Hollywood’s most recognizable faces of the 20th century and was celebrated for [...]

  • An Overview of Ventana Sur’s 2018

    Ventana Sur: How Producers Can Meet the OTT Demand and Challenge

    BUENOS AIRES —  Jonathan Olsberg, who speaks at Ventana Sur, calls it a “production deluge.” According to Ampere Analysis’ Guy Bisson, talking in a podcast last week, in the third quarter of 2018 the number of unique SVOD homes in 16 maturer markets around the world overtook the number of unique pay TV homes. Also, [...]

  • Acorn TV

    AMC’s Best-of-British Streamer Acorn TV Launches in 30 New Territories

    Acorn TV launched in 30 new markets Tuesday, the biggest wave of international launches to date for the AMC-owned streaming service, which focuses on British and English-language drama. The platform is now live in Australia and New Zealand, India, Spain, the Nordics, the Benelux countries and South Africa. The international rollout started in June, when Acorn [...]

  • NBCU Reality Streaming Service Hayu Launches

    NBCU’s Reality Streaming Service Hayu Launches in Three New Territories (EXCLUSIVE)

    It’s easier to keep up with the Kardashians in the Belgium, the Netherlands, and Luxembourg after NBCUniversal launched its reality-TV streaming service, hayu, in those countries Tuesday. The service went live with about 6,000 episodes of unscripted fare from NBCUniversal’s lineup, including “Keeping Up With the Kardashians,” “Made in Chelsea” and “The Real Housewives” and [...]

More From Our Brands

Access exclusive content