The fight takes place Aug. 26 in Las Vegas and will be on MTG’s Viasat pay-TV service and Viaplay streaming service. The match-up will be a huge pay-per-view event and one of the highest-grossing fights ever as McGregor, a mixed martial arts specialist, takes on the undefeated Mayweather, the most successful pound-for-pound boxer of all time.
MTG said it is set to become the biggest pay-per-view fight ever in the Nordic region. The pay-TV operator already shows a range of boxing and UFC fights. MTG bought the rights from IMG. The pay-per-view will cost Nordic fans SEK 499 ($60) in Sweden, DKK 499 ($77.45) in Denmark, €59.95 ($69.21) in Finland, and NOK 499 ($61.62) in Norway.
“We can’t wait to bring such a thrilling contest, which has massive appeal to all sports fans, to the Nordics on 26 August as the region’s biggest ever pay-per-view,” said Peter Nørrelund, CEO of MTG Sport.
MTG also announced second-quarter results Tuesday, reporting revenues of SEK 4.25 billion, representing 5% organic growth from the previous year. Net income was SEK 275 million compared with SEK 244 million in the corresponding period in 2016.