You will be redirected back to your article in seconds

Movistar + Unveils Original Comedy Series ‘Mira Lo Que Has Hecho’

Pay TV operator confirms mixed binging/weekly offer for series from November

MADRID — Readying the biggest original scripted series slate of any incumbent telecom in Europe, Telefonica’s Movistar + has added a new comedy show to its line-up, “Mira lo que has hecho” as it sets out its game-plan to set apart its telephony and internet offer via an unprecedented push into TV.

Counting “Mira lo que has hecho,” created by Spanish comedian Berto Romero, Movistar +, the pay TV unit of Madrid-based Telefonica, is now in production on six officially announced series with another, comedy “Shame” in the can. Some 13 more are in development. Backed by an investment to the tune of  €70 million ($79.8 million) for its first four original scripted series, it aims to release three series in 2017, kicking off with “Velvet” sequel “Velvet Collection” in September, and a further 11 next year.

In terms of exclusively broadcast original Spanish series, Movistar + is also throwing down the gauntlet to other telecoms such as aggressive market disruptor MasMovil and SVOD services operating in Spain including Netflix which has commissioned to date just one Spanish Netflix original series, “Las chicas del cable.”

Meanwhile, Luis Miguel Gilperez, president of Telefonica de España, owner of Movistar + parent Movistar, told Spanish media last week that the days when new Movistar clients could just buy internet and telephony were over. Going forward, packaged services from Movistar, sold under the Fusion multiplay brand, would contain the obligatory buy of a set-top box decoder and some kind of TV content, including weekly access to Movistar + Original Series.

Aiding access to TV, on July 9 Movistar + launched two new packaged services priced at highly competitive rates – and both including Movistar + Originals: Movistar Fusion#0 and Movistar Fusion Series.

Offering internet and two mobile lines, and a 4,500-title VOD library, Movistar Fusion#0 will also include Movistar entertainment channel #0 which will screen Movistar Original Series on a one-episode-a-week basis. It will costs €45 ($52.6) to €57 ($63.3), depending on whether clients opt for ADSL broadband or fiber optic cable.

Movistar Fusion Series takes in internet, two cell phone lines, an 8,000-title VOD library, linear channels Movistar Series and Movistar Series Extra, which will screen “Game of Thrones’” Season 7 and VOD access to whole seasons of all Movistar Original Series for binging from the release of episode one.

That binging facility will kick off with Movistar +’s third series, “Shame,” which airs from this November after October’s “The Zone.” Movistar Fusion Series comes in at €60 ($68.4) to €72 ($82.1) depending on internet speed.

Movistar + Original Series’ double distribution model in Spain acknowledges new consumer habits, Domingo Corral, Movistar + director of original fiction, declared Thursday while presenting “Mira lo que has hecho,” adding that video on demand consumption now accounts for over 80% of Movistar + series viewership.

Facing “really strong” competition from other telcos in Spain, Telefonica’s pay TV subscriber numbers peaked at 3.755 million in June last year, down to 3.615 million at the end of March, according to Maria Rua Aguete., IHS Markit research director, technology, media & telecom.

That dip has been put down by Telefonica management to price hikes in TV offers and migration of clients from satellite to broadband delivery.

Though it appointed Corral to lead the charge into content way back in 2014, Telefónica now “needs to restructure its convergent offer in Spain to make sure it attracts new TV subscribers, making TV services available to all the company’s fixed broadband customers,” Rua Aguete added.

“The decision to offer full series on-demand ahead of linear broadcast adds value to Movistar+’s higher tier, Movistar Fusion Series, essentially working as an upsell opportunity for lower-tier customers and a churn reducer for those paying more,” said IHS Markit analyst Fateha Begum.

The obligatory incorporation of TV into its bundled services suggests that Telefonica is aiming for multi-million audiences for at least some of its Movistar + Original Series. Others target more specific audiences.

A dandy, stand-up comic and occasional film actor, Romero rose to fame over the last decade as a co-presenter of late night show “Buenafuente,” which played free-to-air channel la Sexta. “Mira lo que has hecho” (literally, “Look What You’ve Done”) is a six half-hour sitcom, co-written and directed by Romero. It is billed as an “ironic, realistic and contemporary” take on a upscale couple – he’s a TV comedian, she’s an anesthetist – confronting parenthood for the first time.

Produced by Movistar + with the collaboration of Barcelona-base El Terrat, the series “reflects a reality with humor and without cliches,” Corral said.

More TV

  • 'Power' Shuts Down Production After Crew

    'Power' Shuts Down Production After Crew Member Killed

    The Starz series “Power” has shut down production after an on-set accident led to the death of a production assistant early Monday morning. Pedro Jimenez, 63, was setting up traffic cones for a shoot in Brooklyn at approximately 4:20 AM ET when he was struck by a 2006 Ford Explorer, with the driver remaining at [...]

  • Fyre Festival

    Netflix to Release Fyre Festival Documentary Next Month, Debuts Trailer

    The Fyre Festival is a gift that keeps on giving for video streaming services, as Netflix today announced a documentary about the disastrous 2017 festival, which collapsed before it even started and landed its organizer, Billy McFarland, a six-year prison sentence. “Fyre” will be directed by Chris Smith, who helmed last year’s documentary “Jim & Andy: [...]

  • Tom DeLonge

    Tom DeLonge Paranormal Series 'Strange Times' in Development at TBS (EXCLUSIVE)

    Former Blink-182 member Tom DeLonge left the hugely successful band in 2015 in part to explore other opportunities, including his interest in aliens and the paranormal. His passion resulted in the acclaimed graphic novel, “Strange Times,” which is now being turned into a series for TBS. The series, which Variety can exclusively announce is being [...]

  • Jodie Whittaker Back as 'Doctor Who'

    Jodie Whittaker to Return as 'Doctor Who' in 2020 Amid Strong U.S. Ratings

    “Doctor Who” will be back on global screens in early 2020, with Jodie Whittaker returning in her groundbreaking role as the show’s first regular female timelord. The show was renewed by the BBC amid mixed overnight but strong consolidated numbers in the U.K., and strong ratings in the U.S. British viewers tuned in in droves to [...]


    Endeavor Promotes Mark Shapiro to President

    After four years overseeing content operations at IMG, Mark Shapiro has been promoted to president of Endeavor. Shapiro’s elevation to the newly created post comes as Endeavor has expanded dramatically during the past few years, starting with its acquisition of IMG in 2014. Endeavor is now the parent company of WME, IMG, UFC and other [...]

  • Watch: First Look at Scandinavian Fantasy

    Watch the First Look at Scandinavian Fantasy Series 'Hidden' (EXCLUSIVE)

    Banijay and its Scandinavian outfit Yellow Bird (“Millennium”) have unveiled the promo of the anticipated fantasy thriller series “Hidden,” which stars Izabella Scorupco (“GoldenEye”) and August Wittgenstein (“The Crown”). Commissioned by MTG Studios, “Hidden” is based on Filip Alexanderson’s novel “Förstfödd” and takes place in modern-day Stockholm, where people living on the margins discover they [...]

  • 'Americans,' 'Versace,' 'Dannemora' Lead Critics' Choice

    'Americans,' 'Gianni Versace,' 'Escape at Dannemora' Lead Critics' Choice Awards TV Nominations

    FX’s “The Americans” and “The Assassination of Gianni Versace: American Crime Story,” along with Showtime’s “Escape at Dannemora,” led the Broadcast Television Journalists Assn.’s nominations for the 24th annual Critics’ Choice Awards, it was revealed Monday. Joining “The Americans” in the best drama series category was “Better Call Saul” (AMC), “The Good Fight” (CBS All [...]

More From Our Brands

Access exclusive content