×

‘The Voice,’ ‘Your Face Sounds Familiar,’ ‘Got Talent’ Were Top-Selling Formats of 2016

CANNES — “The Voice,” “Your Face Sounds Familiar,” and “Got Talent” were the three top-selling factual formats in 2016, according to the study “One Television Year in the World,” conducted by Médiamétrie – Eurodata TV Worldwide and presented at MipTV on Monday.

Drama was still hot a trend in 2016, according to Eurodata TV. Fiction in general represented 43% of programs that ranked in the top 10 best shows worldwide. Turkey and Russia ranked higher than India and the United Arab Emirates.

“Empowerment” proved one of the trending themes of drama series in 2017. “We saw many shows where characters take control, assert themselves, and stand up for their choices and their rights,” said Sahar Baghery, head of global research and content strategy at Eurodata TV Worldwide, citing the comedy series “Amigo’s,” which aired in January on VTM in Belgium and centered on five ex-cons who open a restaurant together.

Meanwhile, TV channels worldwide have placed an emphasis on developing digital programs that have an interactive component.

Baghery pointed out that “broadcasters had been taking more risks and exploring new formats, including interactive ones, to attract new viewers, particularly young ones.”

“Entertainment and series maintain a great dynamic and attract a massive audience,” Baghery added.

Virtual reality formats, for instance, have been increasingly used for big-scale live events. In France, the country’s top commercial network launched an app and a virtual reality headset allowing viewers to become a coach for “The Voice.” More than 200,000 viewers in France watched the launch of “The Voice’s” new season on a tablet, computer, or smartphone.

“Everywhere around the world, new TV practices and contents are emerging with the addition of internet screens — computers, mobile phones, tablets — and the development of catch-up platforms. Audience measurements are evolving throughout the world to take into account all these new usages,” said Frédéric Vaulpré, VP of Eurodata TV Worldwide.

Broadcasters have also been commissioning exclusive mobile-native content for social platforms to lure millennials. Snapchat has been on the forefront of that trend, especially in the U.S., where ABC Television Group or NBC Universal have been collaborating with Snapchat. Eurodata TV cited NBCU’s deal with Snapchat to create exclusive content for the platform, such as a spinoff of “The Tonight Show Starring Jimmy Fallon” and “Saturday Night Live.” And more recently, Vice unveiled the launch of original content for Snapchat.

Entertainment shows proved particularly popular in 2016, representing 36% of the top 10 most programs worldwide (excluding sports). Some of the biggest hits were “Origins: The Journey of Humankind,” which aired in March on National Geographic in the U.S. The show mixed scripted scenes, documentary sequences, and expert analysis.

Popular on Variety

More TV

  • A Planned Parenthood clinic is seen,

    Variety to Forgo Annual Emmy Party for Donation to Planned Parenthood

    Variety has decided to make a donation to Planned Parenthood in lieu of hosting this year’s annual Emmy Awards nominees party in partnership with Women In Film. The decision comes in response to Planned Parenthood’s Aug. 19 announcement that it will drop funding over the current administration’s “unethical” rule blocking the organization from discussing its [...]

  • Rebel Wilson Isn't It Romantic

    TV News Roundup: Rebel Wilson to Host First Australian Amazon Original Series

    In today’s TV news roundup, the NFL and Pluto TV announce the launch of a new channel, and Rebel Wilson is named as the host of the first Amazon original series to come out of Australia.  CASTING Rebel Wilson is set to host and executive produce the Australian Amazon original series “LOL: Last One Laughing,” the [...]

  • Moffatt Family with the Himba tribe

    U.K.’s Channel 4 Takes British Family to Africa in New Reality Show

    U.K. broadcaster Channel 4 has greenlit new factual entertainment format “The British Tribe Next Door,” which will see a British family spend four weeks with a remote tribe in Namibia. The twist in this format is that, unlike most adventurers, the participants don’t say goodbye to the comforts of their home — instead, they take them with [...]

  • Christian Serratos as Rosita Espinosa - The

    'Walking Dead' Star Christian Serratos in Talks for Selena Series at Netflix

    Christian Serratos is in negotiations to star in the upcoming Netflix series based on the life of Tejano music star Selena Quintanilla, Variety has confirmed with sources. The series was announced back in December and is described as a coming of age story following Selena (Serratos) as her dreams come true and all the heart-wrenching [...]

  • Songs for Screens Powered by Mac

    Songs for Screens: 'American Horror Story' Makes 'Suddenly Last Summer' Sizzle Again

    FX Network’s “American Horror Story” returns for a ninth season next month, and promos for the next chapter of the anticipated series, dubbed ‘AHS 1984,’ have been airing frequently across cable television throughout August. In the short yet effective spot (see below), the Motels’ melancholic, moody “Suddenly Last Summer” plays as aerial footage of an [...]

  • Wanda Sykes, Mike Epps to Star

    Wanda Sykes, Mike Epps to Star in Multi-Camera Comedy Series for Netflix

    Wanda Sykes and Mike Epps are headed to Netflix. The streamer has ordered a multi-camera comedy series starring the two comedians titled “The Upshaws.” The series centers on a working-class Africian American family in Indiana struggling to make it work and make it right without the blueprints to do it. Sykes will executive produce and [...]

More From Our Brands

Access exclusive content