Banijay Rights has acquired worldwide format rights to “Gotcha,” a new youth prank series co-produced by Billy Crystal, in the run up to Mipcom.
The series is co-produced by Crystal’s banner Jennilind Productions, as well as Bunim/Murray Productions (“Keeping Up with the Kardashians”) and Nutz Productions (“Greenhouse Academy”).
“Gotcha” is kicking off Bunim/Murray Productions’ kids division, BMP Kids, which is led by Emmy Award-winning producer Maria Pepin.
The series is already set to launch this December on Nickelodeon Israel, the country’s top kids channel. A number of Nutz Productions’ original TV series are getting high ratings in Israel, notably such “The Hood,””Spell Keepers” and “Bed & Biscuit.”
“Gotcha” features a group of diverse, energetic, free-spirited and charismatic teens who are devising and executing pranks on celebrities, innocent passersby and even each other.
“Comedy has been in my blood throughout my life and career,” said Crystal. “I started performing when I was a kid, and I loved playing funny practical jokes on my friends and family.”
Crystal said “developing and producing Gotcha and helping youngsters share the gift of comedy with their peers was really appealing.”
Orly Atlas Katz, CEO of Ananey Communications Group which owns Nutz Productions, said that “Bunim’s three decades of experience in unscripted television and (Nutz)’s kids productions abilities (will ensure that) the format will land well with audiences around the globe.”
Pepin, meanwhile, pointed out that the “influx of new distribution platforms and technologies” made it a “really exciting time for Bunim/Murray to take a vested interest in the burgeoning kids and co-viewing television space.”