Prosieben.Sat.1 already runs the 7TV platform and brand, and from today will carry a range of linear channels from ProSieben and Discovery, who plan to recruit a CEO to run the streaming service, which is available over the top, and via a dedicated app.
The Germany company will provide most of the channels, with the ProSieben and Sat.1 services both figuring, as well as Kabel Eins, Maxx, Gold, and Doku. Discovery will add Dmax and TLC, which are both free-to-air in the German market. There will also be a Eurosport highlights service called Eurosport Zone.
“Today marks the launch of a dynamic and ambitious new streaming service with ProSiebenSat.1, bringing together premium content on the 7TV service across multiple screens,” said Michael Lang, Discovery’s president, international development & digital.
“This announcement is just the start as we work to add more channels and content partners, greater functionality, and enhanced technological capabilities and commercial opportunities in the months ahead.”
Christian Dankl, head of ad-supported on-demand at ProSiebenSat.1 added: “A new joint technology development for a pioneering streaming service is underway and we look forward to an exciting 2018, when we enter the next phase.”
Discovery had been at odds with Sky Germany over how much the pay-TV operator should pay for its channels, before a last-minute deal was reached. It has already launched content and channels on Amazon in Germany.