Chilean pubcaster TVN is bent on seizing back the number one spot from private network Mega TV, which has led in primetime ratings for the past three years. In contrast, TVN held that position for at least 10 years. Now led by CEO Jaime de Aguirre, a former executive at Turner Broadcasting System-owned Chilevision, the network is presenting three new series at MIPCOM, led by “The Colombian” (“La Colombiana”) the first Chilean TV series to deal with the rising influx of immigrants in Chile. Aired between March 8 and Sept. 28 this year, its finale grabbed an enviable average rating of 11.7 points. However, it still lags far behind Mega TV’s uber hit “Pardona Nuestros Pecados” (“Forgive Us Our Sins”), the priest scandal telenovela that has reaped average ratings of 27.4 in its 10 pm time-slot.
“The Colombian” follows a single Colombian mother who, with her young son, moves to Chile where she struggles to have her medical credentials recognized and faces xenophobia in her neighborhood.
Series “El Camionero” (“The Trucker”) rode the crest of TVN’s top-rated coverage of the Rio Summer Olympics last year, bowing on TVN soon after the games ended from mid-August 2016 until mid-March this year, to reach a finale ratings high of 14.9 points. It went up against Mega TV’s “Pobre Gallo” which posted average ratings of more than 20 points. “The Trucker” centers on a truck-driver who finds out from an old flame that he has a daughter, just when he’s about to get married.
Superserie “Un Diablo Con Angel” (“A Devil With an Angel”) is an urban comedy that pivots around human relations and second chances in life. Its finale captured a 12.1 rating. A super series usually consists of 60 to 80 episodes.
While TVN’s programming is 75% comprised of national content, between in-house and third party productions, it has also relied on telenovelas acquired from a gamut of territories, including Mexico, Brazil, Colombia and Turkey to supplement the two telenovelas it produces per year.
“Stories are more important than nationalities,” said de Aguirre, noting that better stories are key to combating the rapid changes in the television landscape.
In keeping with its public service mandate, TVN airs docu-series and feature length docus on weekends and aims to air all Chilean films produced these past years. De Aguirre will likely be in talks with BBC Earth at Mipcom to renew their landmark deal inked in 2015. The two-year pact allowed TVN to air 72 hours of BBC Earth’s programming, mainly natural life and science documentaries.
“We’ve seen a greater acceptance of documentaries in the Chilean market,” said De Aguirre.
Plans are afoot to introduce an OTT service.