×

Mipcom: Endemol Shine Latino Co-produces Drama Series on Latin Boy Band, Menudo

Partners with Somos Prods, Boomdog TV and Piñolywood Studios to trace the rise of the iconic band

It prompted as much hysteria as the Beatles in its heyday and launched the careers of Ricky Martin among others. Now Latino boy band Menudo is the subject of a scripted drama series from Endemol Shine Latino in tandem with Somos Prods, Boomdog TV and Piñolywood Studios.

The first season of “Subete a Mi Moto—The History of Menudo” will focus on the origins of the band and its meteoric rise to global fame.

Founded in Puerto Rico in the 1970s by Edgardo Diaz, Menudo spanned four decades and captivated millions of loyal fans around the world. The producers hope that the series will resonate with viewers of all ages and generate interest in a wealth of territories.

Somos Distribution and Endemol Shine Latino are currently in talks with potential networks/platforms for the series. Discussions are underway with some of the former band members for some form of collaboration in the series.

“There’s never been anything like Menudo in Latin music history,” said Laurens Drillich, President of Endemol Shine Latino, a division of Endemol Shine North America.

“There are musical phenomena that become well-known landmarks because of their impact both with their songs and stage presence, as well as for the richness of their personal experiences” said Luis Villanueva, president and CEO of Somos Prods., adding: “Menudo is one of such phenomena and its history, as told by the creator and manager of the band, guarantees the excitement and appeal of each of this series’ episodes.”

Menudo racked up numerous hit songs, including: “Súbete A Mi Moto,” “Quiero Ser,” “Rock En La TV,” “Claridad,” and “Mi Banda Toca Rock” and released two feature films: “Una Aventura Llamada Menudo” and “Menudo: La Pelicula.”

Unlike most bands, Menudo had a long list of members, including Martin and Draco Rosa, as Diaz changed out most members after they turned 16 years old. The band disbanded in 2009, after 39 different male singers had participated in Menudo’s worldwide success.

“Menudo” is the third music-themed bio-scripted series co-produced by Endemol Shine Latino and Boomdog, a collaboration which began with a bio-series about popular Mexican singer El Dasa, “El Vato,” which is in its second season and continues to meet ratings expectations on NBC Universo, followed by “El Ganador,” about Puerto Rican reggaeton icon Nicky Jam, airing soon on Telemundo.

Endemol Shine Latino has three upcoming series with Telemundo, including the first-ever Spanish-language version of “MasterChef” in the U.S. (“MasterChef Latino”), and is also producing “Strictly Dancing” (“Mira Quién Baila”) and “Your Face Sounds Familiar” (“Tu Cara Me Suena”) for Univision.

Boomdog TV has produced some of Mexico’s top unscripted and scripted series including “Chumel,” “La Sopa,” “Mexico’s Next Top Model,” “Impractical Jokers,” “Fashion Police Mexico” among others.

Puerto Rican-based indie Piñolywood Studios has among its movie credits: “Sanky Panky 3,” “Pepo Pal Senado” and “Los Domirriqueños.”

Somos Prods. produced Emmy-nominated Juan Gabriel bio-series “Until I Met You,” “The Latin American Music Awards” and “The Billboards Mexican Music Awards,” telenovelas, and “Vicky RPM” for Nickelodeon.

Popular on Variety

More TV

  • Samsung Makes Bid to Keep Viewers

    Samsung Makes Bid to Keep Viewers From Skipping Fox Ad Breaks

    Fox is hoping to knit together the seconds-long divide between a TV program and the commercials that support it. During ad breaks for a few football broadcasts, tomorrow’s run of the Emmys and Wednesday’s season premiere of “The Masked Singer,” the network will kick off ad sessions with special show promos that display artistic renderings [...]

  • Patria

    HBO Europe Unveils ‘Patria’ Footage to Captive San Sebastian Audience

    SAN SEBASTIAN — Amid large expectation, HBO Europe has revealed first footage giving a first sense of tone and pace of its Spanish original series “Patria.” A packed-to-overflowing press conference on Saturday morning at the San Sebastian Festival can be read as one sign of the potential popularity of the eight-part series. The panel sneak-peek [...]

  • Topic Studios

    Layoffs Hit Topic Studios as TV Division Relocates to West Coast (EXCLUSIVE)

    A small round of layoffs has hit Topic Studios this week in the television division, insiders familiar with the company told Variety. One of the insiders said three executives at the New York-based producer and distributor are out: senior vice president of scripted programming and Viacom alum Lisa Leingang, vice president of development Mona Panchal [...]

  • Peter Weber and Mike Johnson

    'The Bachelor's' Mike Johnson on Diversity and New Leading Man Peter Weber

    ABC named its newest star of “The Bachelor” this week, officially making Peter Weber the leading man for Season 24 of the long-running dating show. Social media backlash ensued following the announcement due to ABC’s selection lacking diversity, yet again. Since the dating franchise began in 2002, there has been only one “Bachelorette” of color [...]

  • ABC Studios Logo

    ABC Studios Head of Alternative Fernando Hernandez Exits

    ABC Studios’ head of alternative Fernando Hernandez has departed from his post at the Disney-owned television studio, a source familiar with the situation told Variety. The Hollywood Reporter first reported the news. Hernandez’s exit follows an executive shuffling at the top in recent months that has included the departure of Amy Hartwick, ABC Studio’s head [...]

  • Rob Cowan, Greg Silverman'The Conjuring 2'

    Greg Silverman’s Stampede, School of Rock Team for Unscripted Series (EXCLUSIVE)

    Former president of Warner Bros. Pictures Greg Silverman is partnering with School of Rock through his content creation company Stampede. The collaboration with the music school will create exclusive content, starting with the development of an unscripted series.  School of Rock operates a network of performance-based education franchises that offer students of all ages guidance [...]

  • TV Roundup: Erica Durance Reprises 'Smallville'

    TV News Roundup: Erica Durance Reprises 'Smallville' Role in 'Arrowverse' Crossover

    In today’s TV news roundup, Erica Durance reprises her “Smallville” role in the CW’s annual “Arrowverse” crossover, and Showtime shares with Variety an exclusive sneak peek at the return of “The Circus.” FIRST LOOKS “2020 is the most important election of our lifetime,” Alex Wagner says in a new trailer for the fourth season of [...]

More From Our Brands

Access exclusive content