×
You will be redirected back to your article in seconds

Discop Africa: Econet Media CEO Joseph Hundah Helms Fast-Growing Kwesé TV Empire

African upstart sets sights on rival MultiChoice with pay-TV, mobile platforms

What a difference a year makes. That’s all it took for the president and CEO of Econet Media, Joseph Hundah, to turn the upstart Kwesé TV network into a serious rival to MultiChoice’s DStv for the continent’s pay-TV throne. The former MTG and MultiChoice exec has established Kwesé as a primetime player looking to expand beyond the 25 countries where it’s currently operating, with a multiplatform network that pairs its pay-TV operations with an aggressive mobile strategy. Locking down deals with the likes of Viceland and ESPN has helped drive uptake while signaling its intent to shell out for premium content—especially in the lucrative arena of exclusive sports rights, long dominated by MultiChoice. Partnering with Netflix on the launch of Roku-powered OTT service Kwesé Play, Hundah has the company poised to cash in on increasing broadband penetration across the continent, with an eye toward targeting an urban youth demo that – like Kwesé itself – continues to grow.

More TV

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    John Singleton, the two-time Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as “mild.” According to TMZ, which first broke the news, [...]

  • Adam Lambert, of Queen, performs at

    Adam Lambert Back to 'Idol' to Mentor Finalists Through Queen's Catalog

    Adam Lambert famously launched his career on “American Idol” a decade ago performing a brilliant audition of Queen’s “Bohemian Rhapsody.” He wrapped that amazing eighth season performing with the band on the season finale, and years later earned his current spot as the front man touring as Queen + Adam Lambert. On April 28, Lambert comes full circle as he steps [...]

  • Lily Tomlin SAG Lifetime Acheivement Award

    TV News Roundup: Netflix's 'Laugh-In' 50th Anniversary Tribute Sets Premiere Date

    In today’s TV News roundup, Netflix sets the premiere date for its 50th anniversary special of “Laugh-In.” DATES “Laugh-In: The Stars Celebrate,” the 50th anniversary tribute to the original series by Dan Rowan and Dick Martin, will premiere on Netflix on May 14. The special, which was taped at the Dolby Theater in Hollywood, pays [...]

  • Texas Tech's Norense Odiase (32) shoots

    Live+3 Ratings for Week of April 8: NCAA Championship Game Dunks on Competition

    The final of the 2019 NCAA basketball tournament, in which Virginia triumphed over a spirited Texas Tech team, unsurprisingly finished way out in front in the Live+3 ratings for the week of April 8. Although the sports broadcast’s scripted competition made some gains, its 5.4 ratings still more than doubled that of “Grey’s Anatomy” in [...]

  • Mueller Report Release Draws 11 Million

    Mueller Report Release Draws 11 Million Total Viewers Across TV News

    Coverage of the release of special counsel Robert Mueller’s report into whether President Donald Trump committed obstruction of justice unsurprisingly caused a ratings bump across TV news yesterday. In terms of overall viewership, around 11 million people tuned in to see Attorney General William Barr’s news conference regarding the report’s release, and the news coverage surrounding it. According [...]

  • Neilsons Measurment Problems TV Digital

    WarnerMedia Pulls Out of Audience-Targeting Alliance Open A.P.

    WarnerMedia is going its own way when it comes to helping advertisers find specific groups of TV-watchers. The company, a founding member of the audience-targeting media alliance known as Open A.P., said Friday it would withdraw from the group, citing its desire to pursue its own strategy under owner AT&T. AT&T purchased Time Warner in [...]

  • BLESS THIS MESS - "The Chicken

    Listen: Lake Bell, Dax Shepard on Returning to Broadcast TV With 'Bless This Mess'

    Welcome to “TV Take,” Variety’s television podcast. In this week’s installment, Variety’s executive editor of TV, Daniel Holloway, chats with Lake Bell and Dax Shepard, stars of ABC’s “Bless This Mess,” which debuted on Monday. The show centers around a newly married couple, played by Bell and Shepard, who decide to ditch their shoebox New York City [...]

More From Our Brands

Access exclusive content