Discop Africa: Econet Media CEO Joseph Hundah Helms Fast-Growing Kwesé TV Empire

African upstart sets sights on rival MultiChoice with pay-TV, mobile platforms

Econet Media CEO Joseph Hundah Helms
Econet Media

What a difference a year makes. That’s all it took for the president and CEO of Econet Media, Joseph Hundah, to turn the upstart Kwesé TV network into a serious rival to MultiChoice’s DStv for the continent’s pay-TV throne. The former MTG and MultiChoice exec has established Kwesé as a primetime player looking to expand beyond the 25 countries where it’s currently operating, with a multiplatform network that pairs its pay-TV operations with an aggressive mobile strategy. Locking down deals with the likes of Viceland and ESPN has helped drive uptake while signaling its intent to shell out for premium content—especially in the lucrative arena of exclusive sports rights, long dominated by MultiChoice. Partnering with Netflix on the launch of Roku-powered OTT service Kwesé Play, Hundah has the company poised to cash in on increasing broadband penetration across the continent, with an eye toward targeting an urban youth demo that – like Kwesé itself – continues to grow.