×

CCTV International Channels Relaunched as CGTN

State-owned, China Central Television has relaunched and rebranded its stable of foreign-language TV channels. The six are now labeled as China Global Television Network (CGTN) with CGTN English as its flagship channel.

The move underlines the Chinese government’s determination to have have its perspective on the world more widely seen and heard. The relaunch took effect on Jan. 1 after several months of active recruiting of additional editorial and technical staff.

“By launching CGTN, we want to re-brand our product to the world, to cope with the global trend in media convergence…. The strategy, ‘mobile first,’ aims to fulfill the demands of global viewers and users for easier access to content on different platforms,” the company said.

The relaunch also affects its Spanish, French, Russian and Arabic channels as well as its English-language documentary network. In addition to linear channels, CGTN also includes a video content provider, a digital media division, and a redesigned website, CGTN.com.

Its content is also available on Twitter, Facebook, Instagram and YouTube, none of which are permitted in mainland China, as well as on Chinese social media platforms WeChat and Weibo.

The service operates from CCTV’s iconic new headquarters in downtown Beijing with production centers in Nairobi (Kenya) and Washington DC. A new European center is to open in London.

“At CGTN, we cover the whole globe, reporting news from a Chinese perspective. Our mission is to create a better understanding of international events across the world, bridging continents and bringing a more balanced view to global news reporting,” it says in a mission statement on the new website. “Ultimately, we believe facts should speak for themselves and are committed to neutral, objective reporting.”

More TV

  • MAKING IT -- Season: 1 --

    TV News Roundup: NBC Announces 'Making It' Season 2 Premiere Date

    In today’s TV news roundup, NBC announced the “Making It” Season 2 premiere date and HBO Max greenlit a new docuseries from Brad Goreski and Gary Janetti. DATES Hosts Amy Poehler and Nick Offerman will return with the second season of “Making It” on NBC Dec. 2. After the show’s holiday season premiere, the show [...]

  • Luis Fonsi Erika Ender Latin Grammys

    The Second Latin Explosion: How 'Despacito' Ushered in a New Generation of Stars

    Music is an ever-evolving art, and for the Latin Recording Academy, that’s meant riding multiple waves of attention. The most recent arrived with the stratospheric success of “Despacito,” which kicked off a second Latin Explosion with full force in 2017. The Luis Fonsi and Daddy Yankee hit, later featuring verses by Justin Bieber, made Latin [...]

  • TV Review: 'Catherine the Great' Starring

    TV Review: 'Catherine the Great' Starring Helen Mirren

    For some, “Dame Helen Mirren playing the Catherine the Great” is all the convincing they’ll need to watch this new biographical limited series, which is perfectly understandable. The casting of Mirren in the role, which follows the Russian empress in the embattled latter years of her life, is a smart choice that proves its worth [...]

  • Ricky Martin Celia Cruz Gloria Estefan

    From Idea to Legacy: Latin Grammy Awards Mark 20 Years of Global Recognition

    The idea of creating a separate organization to honor the diversity of Latin music was a discussion that took place for years before it actually happened, but an event driven by one of pop music’s most important crossover artists solidified it. During the 41st Grammy Awards ceremony, a young Ricky Martin was scheduled to perform [...]

  • Science Fair

    Disney Plus Fleshes Out Nonfiction Slate, Including 'Howard,' 'Science Fair,' Mickey Mouse Docu

    Disney Plus further fleshed out its nonfiction content slate at an International Documentary Association showcase event Friday, as the streamer, preparing for its Nov. 12 launch, continues to flesh out its programming strategy. Among the announcements: The streamer has acquired the global distribution rights to “Howard,” the Don Hahn-directed documentary about “Aladdin” and “Beauty and [...]

More From Our Brands

Access exclusive content