×

Why Would Taylor Swift Return to Streaming Services Now?

There are a number of reasons why Taylor Swift would decide to return her music to streaming services, with seemingly little introduction, on an initially random-seeming Thursday night (although judging by the swift PR done by certain services, the move has been in the works for awhile).

There’s the fact that Spotify, the market leader in the U.S., has finally agreed to window certain releases from its free tier, which was a major reason why Swift removed her music from the service. There’s also the fact that, according to reports, Swift has been at work on a new album for some months, and judging by her usual release cycle — a summer single followed by an album in November — it was be just about time for things to begin rolling. Returning to streaming services would be a good initial salvo to prime the market for her return.

But speaking of unexpected returns, last month Katy Perry unexpectedly reignited their long-dormant feud as as the June 9 release of her own new album, “Witness,” approached. The former friends parted company, apparently, after Perry reached out to some of Swift’s dancers in 2012 to see if they would work with her. (We’re not going to recast the blow-by-blow, anyone interested can knock themselves out here.) On May 22 Perry told James Corden: “That’s true, there is a situation. Honestly, it’s really like she started it and it’s time for her to finish it.

“I’m not Buddha – things irritate me,” she continued about the perceived slights. “I wish that I could turn the other cheek every single time, but I’m also not a pushover, you know? Especially when someone tries to assassinate my character with little girls. That’s so messed up!”

So is it a coincidence that Swift made this move on the eve of Perry’s album release? You be the judge … or not.

More Music

  • Eddie Vedder addresses the crowd during

    Eddie Vedder Unveils Pearl Jam's New Album, ‘Gigaton,’ at Intimate Listening Session

    Pearl Jam unveiled its upcoming 11th studio album “Gigaton” today at NeueHouse in Los Angeles during an intimate playback in Dolby Atmos sound — complete with frontman Eddie Vedder pouring tequila shots for attendees while the music blared. As previously reported, “Gigaton” will be released March 27 on the band’s Monkeywrench imprint through Republic, and [...]

  • Neil Young U.S. citizenship

    Neil Young Celebrates U.S. Citizenship: 'Vote Your Conscience'

    Singer-songwriter Neil Young has officially become a U.S. citizen after he says his application was delayed for months because of his marijuana use. The rock legend is finally a “Canarican.” Young announced on his Instagram that he is officially an American citizen after 54 years since he first came to the U.S. in the 1960s [...]

  • Tove Lo House Hollywood Hills

    Tove Lo Drops $4 Million on Danny McBride's Former L.A. Home

    She may famously “stay high all the time,” but Grammy-nominated Swedish pop export Ebba Tove Elsa Nilsson — better-known as Tove Lo — still keeps a steady eye for design. When a stylish, privately-situated midcentury compound in the Hollywood Hills recently popped up for sale with a $4 million ask, the moody songstress quickly swooped [...]

  • Lewis Capaldi

    Lewis Capaldi on Mixing Balladry With Ribaldry to Become 'America's Sweetheart'

    For someone who’s quickly made a career out of mining sadness in songs like his international chart smash “Someone You Loved,” Lewis Capaldi has gotten kind of used to being someone you laugh at. The 23-year-old Scottish upstart is not the first performer whose personality outside of his songs is very different from the one [...]

More From Our Brands

Access exclusive content