×
You will be redirected back to your article in seconds

Warner Bros. Records Names Allyson Cherny-Weston VP Brand Partnerships

Allyson Cherny-Weston has been named Vice President of Brand Partnerships for Warner Bros. Records, reporting to EVP Strategic Marketing Lori Feldman, based in New York, the company announced Tuesday.

Commenting on the appointment, Feldman cited Cherny-Weston’s “intuitive ability to connect brands with musical artists, experiences, content and storytelling that authentically reach consumers and fans.” Cherny-Weston’s role will be to “create innovative approaches to partnerships across multiple platforms and help expand the label’s brand marketing reach.”

“I am extremely honored to be joining the Warner Bros. Records family and the forward-thinking Brand Partnerships team,” Cherny-Weston said in a statement. “I am excited and eager to utilize the branding expertise that I have cultivated over the last eight-plus years in the industry to create meaningful brand partnerships for WBR’s stellar roster of artists.”

Before joining Warner Bros. Records, Cherny-Weston was most recently Sr. Director of Global Brand Partnerships for Sony’s RCA Records, where she worked with both brands and talent on campaigns ranging from Pentatonix (Lego), Elle King (Ray-Ban) and Hilary Duff (AT&T) to Gavin DeGraw (MTA), Bleachers (Beats Music) and Tom Odell (Artist Den). She also led efforts on branded artist performances like Betty Who for AMEX Unstaged Artist In Residency and Jordan Sparks for the NFL, as well as secured sponsorships for artist promotional tours like Ray LaMontagne with Citi.

Cherny-Weston first joined Sony Music Entertainment in 2008 as a Specialist in Global Brand Partnerships for RCA/Jive Label Group, where she was involved in various brand partnership opportunities, including Mike Posner (Sony Ericsson), Justin Timberlake (Gilt Groupe), Pitbull (Kodak) and Rod Stewart (HSN).

More Biz

  • Walt Disney HQ LA

    Disney Unveils Financial Data for DTC Unit, Sets April 11 for Investor Presentation

    Disney has rejiggered its business segments for earnings reporting to make room for the new unit housing its global streaming operations. Disney on Friday released restated earnings for fiscal 2018, 2017 and 2016 to give investors and financial analysts better visibility into its spending on the launch of the Disney Plus, ESPN Plus and other [...]

  • R. Kelly

    R. Kelly Dropped by Sony Music

    Sony Music has decided to dissolve its working relationship with R. Kelly, Variety has learned. No external announcement of the move is planned in the immediate future, says a source, who added that the company took its time to wade through the issues “responsibly” and avoid legal ramifications. R. Kelly was removed from the RCA [...]

  • CAA HQ LA

    Ex-Agent Stuart Manashil Ordered to Repay CAA in Fraud Case

    Former literary agent Stuart Manashil was ordered on Thursday to repay a $23,975 commission to CAA, which he admitted he had illegally diverted to a friend. Manashil, who now runs his own management company, pleaded guilty in March 2018 to a federal wire fraud charge. In a letter to U.S. District Judge Kimba Wood, Manashil [...]

  • "The Continent," directed by Chinese racer

    Alibaba Pictures Buys Into Chinese Director Han Han's Film Studio

    Alibaba Pictures confirmed that it has invested an undisclosed amount in Chinese celebrity blogger-turned-film director Han Han’s Shanghai Tingdong Film. Han’s upcoming “Pegasus” is one of the most anticipated films of the year in China. Alibaba Pictures, part of e-commerce giant Alibaba, is now the second-largest stakeholder in Tingdong. It has a 13.1% stake, according to Chinese [...]

  • Phil McIntyre Steps Down as Roc

    Phil McIntyre Steps Down From Roc Nation Management, but Remains Affiliated With Company

    Phil McIntyre has stepped down as president of Roc Nation Management, but his PhilyMack management company remains affiliated with Roc, a source close to the situation tells Variety. PhilyMack, which McIntyre founded in 2006, partnered with Roc Nation in 2015. The source stressed that McIntyre’s role at Roc Nation Management  — whose clients include Rihanna, [...]

  • Harvey Weinstein Trial

    Ben Brafman Drops Out of Harvey Weinstein Rape Case

    Harvey Weinstein has officially parted ways with defense attorney Ben Brafman, releasing a joint statement Thursday announcing the move. Weinstein had clashed with his defense attorney over strategy in his rape and sexual assault case. The pair issued a statement saying their parting was amicable, and that Brafman would cooperate fully with Weinstein’s new attorneys. [...]

More From Our Brands

Access exclusive content