As promised, at 11:30 p.m. ET on Thursday, “Look What You Made Me Do,” the first single from Taylor Swift’s “Reputation,” dropped on all major streaming services. A world premiere sneak peek at the video will air on “Good Morning America.” (Read Variety‘s review here.)
The eerie, heavily orchestrated song is certainly a departure, with an almost vaudevillian, Tim Burton-ish air. It’s a song of revenge, much angrier than the lighthearted feel of “Shake It Off,” the lead single from her previous album, “1989.”
“The world goes on, another day, another drama drama/ But not for me, all I think about is karma … I don’t trust nobody and nobody trusts me/ I’ll be the actress starring in your bad dreams,” she sings repeatedly in the middle section.
In the middle section a phone-message-type voice says, “I’m sorry the old Taylor can’t come to the phone right now … Why? Oh! Because she’s dead!”
It also appears to include a dig at Kanye West: “I don’t like your little games / I don’t like your tilted stage” — possibly a reference to West’s “floating stage” from his 2016 “Saint Pablo” tour.
In places, the song sounds more than a little like the recent album from Swift’s pal Lorde — which isn’t surprising, as this song was written with Bleachers frontman/Lorde collaborator Jack Antonoff, along with Richard Fairbrass, Fred Fairbrass and Rob Manzoli.
“Reputation,” Swift’s sixth studio album, will be available on Nov. 10.
“Reputation” is available for pre-order on iTunes, Target, TaylorSwift.com, and Walmart. Fans who pre-order the album can register for Taylor Swift Tix powered by Ticketmaster Verified Fan for an opportunity to purchase tickets to an upcoming concert.
There is also a Target exclusive: Two magazines created by Swift will be available on November 10 and for pre-order online immediately at www.target.com/TaylorSwift. According to a press release, each 72-page edition of “Reputation” magazine will include:
- Personal poetry and photos
- Artwork by Taylor
- Handwritten lyrics
- Behind-the-scene photos from the “Look What You Made Me Do” video shoot
- Exclusive poster