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Taylor Swift’s ‘Reputation’ Blasts Out the Gate, On Track for 1.5 Million Sales Debut

The singer's sixth album is selling swiftly judging by day-one numbers.

“Reputation” is selling swiftly.

Taylor Swift’s sixth album, which was available for purchase at 12 a.m. ET on Friday morning, has soared to over 717,000 in first-day sales in the United States, according to early reports from Buzz Angle Music.

Buzz Angle’s Jim Lidestri predicts a one-week total of 1.5 million in the U.S., “which could go even higher,” counting Target pre-orders with Walmart numbers not available until later in the week. That is, of course, without any streaming services except for an isolated iHeartRadio promotion. Reports indicate Swift is expected to hold the album from Spotify and other streaming services for at least a week.

This will give Swift her fourth straight album with a million-selling week, and her largest sales week ever.  Her previous album, “1989,” bowed with 1.29 million in October, 2014, according to Nielsen Music. Swift is already the only act to have three different albums sell a million copies in a week since 1991, when Nielsen began tracking data.

“Reputation” is also on track to become the year’s best-selling album after its first week, topping Ed Sheeran’s “Divide,” which sold more than 900,000 (Sheeran appears on Swift’s album on the song “End Game”).

The album will mark Swift’s fifth chart-topper in her career.

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