×
You will be redirected back to your article in seconds

‘Taylor Swift Is Queen of Burning the Witches’ and Other Awesome ‘…Ready for It’ Twitter Reactions

At the stroke of midnight, as Thursday became Friday on the East Coast of the United States, Taylor Swift dropped the video for “… Ready for It,” the second single and video from her forthcoming album “Reputation,” which arrives on Nov. 10.

As if in response to the question “What would you do if you had a multi-million dollar video budget and were working with director Joseph Kahn for the sixth time?,” the clip is a head-spinning tour de force apparently set in some “Blade Runner”-esque setting with a hyperfuturistic Taylor battling a naked cyborg Taylor doppelganger that explodes and there’s lots of effects and um yeah.

It also continues the singer’s oddly morbid turn in her songs and videos, as “Look What You Made Me Do,” which premiered at MTV’s VMAs, featured Swift quite literally rising from the dead as a zombiefied version of the pop star crawled from a grave. The video became much more glamorous as Swift bathed in a tub of diamonds before cutting to a shot of her on a golden throne, snakes popping up behind her.

In terms of technological ambition it tops Kahn and Swift’s previous collaborations — which include “Blank Space,” “Wildest Dreams,” and “Out of the Woods,” in addition to “Bad Blood” and “Look What You Made Me Do” — not to mention most of the other videos ever made by anyone.

As of 9 a.m. ET on Friday morning, in its first nine hours, the clip had clocked 5.6 million views, with more than 600,000 thumbs-ups. But best of all, it spawned some hilarious reactions on Twitter. A sampling is below.

 

 

Popular on Variety

More Music

  • UTA lobby in Nashville

    UTA's Nashville Office Sets 2020 for Move to Historic Downtown Library Building

    UTA has announced a forthcoming move to much bigger digs in Nashville, with plans to leave its current home at the Cummins Station complex in the first quarter of 2020 to make good on a signed lease on a major library building in the heart of downtown that’s being renovated for office use. Once construction [...]

  • Toni Cornell

    Chris Cornell's Daughter Toni Releases First Single, 'Far Away Places'

    Toni Cornell, the daughter of late Grammy-winning rockstar Chris Cornell, is carrying on her father’s musical legacy with her first single, titled “Far Away Places.” The song, which the 15-year-old wrote at 12 years old, was produced by her father in his home studio in Miami, known to be one of the last songs he [...]

  • Depeche Mode - Dave GahanLes Vieilles

    Depeche Mode Documentary Gets One-Night Theatrical Release

    Depeche Mode has reunited with the group’s long-time filmographer, Anton Corbjn, for a combination documentary/concert film, “Spirits in the Forest,” which Trafalgar Releasing has announced it will put on approximately 2400 screens worldwide for one night Nov. 21. The film documents performance footage from the Berlin dates of Depeche Mode’s 115-gig Global Spirit Tour of [...]

  • Patti SmithVariety's 10 Storytellers to Watch

    Patti Smith Talks Biopics, Beats and Losing Her Cool in Front of Bob Dylan

    On Thursday afternoon Variety partnered with IFP for the first “10 Storytellers to Watch” event, and among the novelists, lyricists, podcasters, playwrights, graphic novelists and brand storytellers who were honored was the pioneering singer, poet and author Patti Smith. The legendary artist received the Impact in Storytelling honor not only for her formidable body of [...]

  • Leaving Neverland HBO

    Judge Sides With Michael Jackson Estate in 'Leaving Neverland' Dispute

    A federal judge is leaning towards granting the Michael Jackson estate’s move to take HBO to arbitration in its dispute over the documentary “Leaving Neverland.” Judge George Wu issued a tentative ruling on Thursday in which he denied HBO’s motion to dismiss the estate’s case. Wu is expected to make the ruling final by the [...]

  • Chuck Dauphin receives the CMA Media

    Country Music Journalist Chuck Dauphin Dies at 45

    Chuck Dauphin, the undisputed sweetheart of country music journalism, died Wednesday night at 45. Dauphin was the rare journalist who could claim the title “CMA Award winner.” The Country Music Association bestowed him with its CMA Media Achievement Award backstage during a lull in the telecast in 2014. A writer and radio personality who was [...]

More From Our Brands

Access exclusive content