×
You will be redirected back to your article in seconds

How the Selena Google Doodle Came to Life

"This project is just another testament to the power of Selena's legacy,” said Suzette Quintanilla.

Marking Selena Quintanilla’s worldwide impact, even 22 years after the singer’s death, was the goal for Google when the tech giant commissioned a special doodle for its homepage on Oct. 17. The animated illustration was themed with the Mexican-American icon’s catchy hit “Bidi Bidi Bom Bom.”

“My love of music started with her,” wrote Perla Campos, Global Marketing Lead for Google Doodles, on the day the Doodle went live in over a dozen countries. “One of my dearest childhood memories is of my mom and I belting out ‘Bidi Bidi Bom Bom’ and ‘Techno Cumbia’ in the family van during our annual road trips.”

Campos pushed for a unique Selena tribute (which arrived on the anniversary of her first solo album) and first connected with sibling Suzette Quintanilla about the process, inviting her to visit Google headquarters. There, Selena’s sister remarked, “This project is just another testament to the power of Selena’s legacy,” noting the significance of “featuring a strong, Latina woman on the homepage of Google around the world.”

In the U.S. alone, Hispanics number 58 million of the population and more Latinos than ever, including Spanish speakers and immigrants, are going online, according to a 2016 report by the Pew Hispanic Research Center. They are one of the country’s fastest growing groups, but also among the nation’s youngest as nearly half are under the age of 18, according to the survey. Among Latino adults, 80% access the internet from a mobile device, similar to Caucasians (76%) and African-Americans (77%), according to Pew Hispanic data from 2015. All of which made Google an ideal partner to connect with Selena’s still growing fanbase.

Selena Quintanilla will be honored with a star on the Hollywood Walk of Fame on Nov. 3.

More Music

  • Jim Gosnell

    APA Claims Texts Were Fabricated in Lurid Sex Harassment Suit

    A former assistant at APA filed a lurid sexual harassment complaint on Wednesday alleging that a partner at the firm sent her graphic text messages and threatened to have her fired when she refused his advances. The assistant, identified in the suit only as Jane Doe, alleges that top management fostered a “toxic, pervasive and [...]

  • Logic Launches BobbyBoy Records as Joint

    Logic Launches BobbyBoy Records as Joint Venture With Def Jam

    Grammy-nominated rapper Logic — aka Sir Robert Bryson Hall II, aka Bobby Hall —has announced a joint venture with Def Jam Recordings for his new label, BobbyBoy Records, which was formerly known as Elysium Records. The imprint’s initial artist roster is comprised of singer-songwriter John Lindahl, Damian Lemar Hudson (featured on “Black Spiderman,” from Logic’s RIAA platinum 2017 album, “Everybody”); Big Lenbo (featured on two previous Logic albums); [...]

  • Adam Lambert Queen

    Adam Lambert on What's Changed for Gay Artists Since His 'American Idol' Run

    Ten years ago, Adam Lambert burst onto the music scene in a blaze of guy-liner, hairspray and sexual ambiguity as America’s most unlikely “Idol.” But while he had the rock star look down and a soaring voice that seduced the hard-to-impress Simon Cowell, Lambert lost. Or did he? While many blamed homophobia for his runner-up [...]

  • Camila Cabello, Shawn Mendes, Liz TrinneariHeartRadio

    Shawn Mendes and Camila Cabello Tease Footage from Their 'Senorita' Video Shoot

    Camila Cabello’s heart, or commercial instincts, may still be south of the border, judging from the title of her new duet with Shawn Mendes, “Señorita,” which hits digital services at midnight Thursday night. Prior to making the announcement Wednesday, both performers had busied themselves on social media teasing fans about their first collaboration since “I [...]

  • Viola Davis, Chadwick Boseman Starring in

    Viola Davis, Chadwick Boseman Starring in 'Ma Rainey's Black Bottom' for Netflix

    Viola Davis and Chadwick Boseman will star in the movie adaptation of the play “Ma Rainey’s Black Bottom” for Netflix. George C. Wolfe (“Lackawanna Blues”) will direct from a script by Ruben Santiago-Hudson, based on the award-winning play by August Wilson. Other cast include Glynn Turman, Colman Domingo (“If Beale Street Could Talk”) and Michael Potts. Denzel [...]

  • 'Dreamgirls' Uk Premiere at the Odeon

    Mathew Knowles Says Beyonce's Career Benefited, Kelly Rowland's Suffered From Skin Tone Bias

    Beyonce’s father, Mathew Knowles, addressed the perceptions of skin tone outside of and even within the African American community in an interview with SiriusXM, saying that his daughter’s career was “affected” by her lighter skin, and that the effect might have been the opposite for Destiny’s Child bandmate Kelly Rowland. In the interview with “The [...]

More From Our Brands

Access exclusive content