×
You will be redirected back to your article in seconds

Scooter Braun Talks Justin Bieber, Kanye West and His Future in Politics (Watch)

Talent executive Scott “Scooter” Braun is only 36 but has worked his way up to managing some of todays’ most sought-after acts. His company SB Projects has over two dozen clients including Justin Bieber, Kanye West, Ariana Grande and Usher.

On Thursday, “CBS This Morning” aired an interview with Braun in which he talked about his clients Kanye West and Justin Bieber, the charity work he has done, and a potential future in California politics.

Braun said that due to his company’s success, West, a Grammy Award winning rapper, called him personally to ask Braun to represent him.

“We’d been friends a long time. And all of a sudden – one thing led to another. And I told him, ‘Look, I probably shouldn’t manage you. We’re friends,'” Braun said. “The next day, I get a phone call from Adidas and Def Jam saying, ‘We were told to deal with you, that you’re in charge.’ I call Kanye and I said, ‘I thought we’d talk in a week.’ He goes, ‘I don’t have time to wait a week. You’re in.’ And that was that.”

Braun’s ticket to the top was Bieber, who Braun discovered on Youtube when the singer was just 13. Braun said that it was the soulful earnestness in Bieber’s singing that convinced him to take him under his wing, but that the young singer did cause him a fair share of trouble over the years.

“I wasn’t willing to be a ‘yes man’ and I wasn’t willing to stand by. He was going through some hard times, but for a year and a half I failed completely,” he said. “I tried every single thing to get him on the right track. My dad said ‘Your responsibility is not to change him, it’s to be a rock.'”

Braun serves as a rock and support for more than just his clients. After the May terrorist bombings outside of an Ariana Grande concert in Manchester, Braun put together the One Love Manchester benefit concert a few days later and most recently was the executive producer for the Hand in Hand Telethon to raise money for the victims of Hurricanes Harvey and Irma. Braun said that although he wanted do One Love concert quickly after the attacks to make a statement but did not want to be disrespectful to the families of the victims, who he said were “overwhelmingly supportive.”

“I take pride in the fact that we defeated the idea that we should be afraid to live their lives,” he said.

When asked about rumors that local democratic politicians have approached Braun to run for governor, Braun said that he was not considering the governorship, but he does plan to become involved in California’s politics.

“I’m thinking about getting more involved with our leadership,” Braun said. And I’m thinking about what can I do to help as a citizen, and, what can I do with the platform I’ve been given to try and lead people to a place to remember the same people we’re yelling at are the people we’re claiming to help.”

More Music

  • Weezer

    Weezer Surprise-Releases Covers Album

    On the heels of Weezer’s mega-successful version of Toto’s “Africa,” the band has surprise-released a full album of covers. “The Teal Album” features renditions of such 80s hits as A-Ha’s “Take On Me,” Tears for Fears’ “Everybody Wants to Rule the World,” The Eurythmics’ “Sweet Dreams (Are Made Of This)” and Michael Jackson’s “Billie Jean” in addition to classics [...]

  • Def Jam Chief Says 'Rap Camp'

    Def Jam Chief Says 'Rap Camp' Concept 'Encapsulates Our New Direction'

    “Seventeen artists, six days, one incredible album full of new music.” That was the description used by Def Jam Records to introduce the label’s “Rap Camp” concept, which yielded the compilation album “Undisputed” designed to introduce the roster’s slate of hip-hop newcomers. Def Jam is, of course, home to some of the biggest names in rap [...]

  • Mac Miller Mural

    Mac Miller Honored With Memorial Mural: The Story Behind the Art

    Venice, California-based painter Gustavo Zermeno Jr. paid tribute to what would have been Mac Miller’s 27th birthday on January 19 with an 11-feet x 50-feet mural spread across Express Label, a custom printing and graphic design firm on Beverly Blvd., just east of N. Virgil Avenue in the Silverlake neighborhood of Los Angeles. Miller died [...]

  • Cardi B iHeartRadio Jingle Ball, Show,

    Cardi B's First Las Vegas Residency Confirmed for New KAOS Nightclub

    Variety has confirmed that Cardi B will be making money moves with her first Las Vegas residency this spring. Coming to KAOS, a new day and nightclub opening at the Palms Casino Resort the first weekend in April, Cardi joins a hip-hop and EDM-heavy lineup that will have G-Eazy, Above and Beyond, Kaskade and Skrillex taking [...]

  • Rapper, Songwriter BlocBoy JB Sues 'Fortnite'

    Rapper, Songwriter BlocBoy JB Sues 'Fortnite' Creator Over 'Shoot' Dance

    BlocBoy JB is joining the ranks of performers suing Epic Games for a dance move. In this case, James “BlocBoy JB” Baker filed suit against the “Fortnite” creator for the game’s use of his “shoot” dance, a dance move he created in his music video for “Shoot.” The dance move is called “hype” in the [...]

  • Ric Ocasek House

    Now Separated, Ric Ocasek and Paulina Porizkova Seek Sale of Manhattan Townhouse

    Almost a year after top-earning 1980s supermodel Paulina Porizkova announced, via social media, that she and veteran New Wave rock star Ric Ocasek of the Cars had “peacefully” split up a year earlier, following almost three decades of marriage, the erstwhile couple’s Manhattan home, a handsome townhouse on a pretty, tree-lined block in the Gramercy [...]

  • Alfonso Cuaron's 'Roma' Companion Album to

    Alfonso Cuarón's New 'Roma' Album to Feature Beck, Patti Smith, El-P, T Bone Burnett

    Not to be outdone by Ariana Grande’s impending record news, filmmaker Alfonso Cuarón has announced the track list and release date for his new album, which, coincidentally, is also due Feb. 8. He’s the curator of “Music Inspired by the Film Roma,” which was already teased by a Billie Eilish track, and is now revealed [...]

More From Our Brands

Access exclusive content