×

Rita Ora Promises ‘Amazing Outfits…and Some English Humor’ as Host of MTV EMAs

Rita Ora will host this year’s MTV EMAs from London, promising to bring “a lot of glamour, a lot of amazing outfits, and definitely some English humor” to the proceedings. The awards travel around Europe; this year’s event will be held Nov. 12 in the SSE Arena in Wembley, London.

Kosovo-born Ora grew up in the British capital and has been nominated eight times at the EMAs over the years in categories including Best Video, Best Look and Best U.K. Artist. In addition to hosting the awards ceremony, she will perform her new single and, possibly, “Lonely Together,” the track she made with Avicii.

“To host it is really important for me, seeing as I grew up in Britain. I just really want to have fun with it and enjoy every moment,” Ora told Variety. “Every year I’d watch it, and everything was so shocking and amazing and live and had such a great impact. It really had an influence on my generation growing up.”

She added that it’s a good moment for the EMAs to come to the U.K. “I really want to represent Britain on the night because it’s at Wembley, and there are so many amazing British artists recently that have been dominating the charts, and it’s been such a great year for us musically.”

Ora will release her second album next year after her breakout debut, “Ora.” Outside of music she has been a coach on the British edition of “The Voice” and judge on “The X Factor.” She has also hosted “America’s Next Top Model” on MTV’s sister net VH1. On the big screen she has been in such films as “Fast And Furious 6” and “Southpaw.”

Ora grew up close to the Grenfell Tower high-rise apartment building in London, where scores of residents were killed by a fast-moving electrical fire earlier this year. The disaster shook many in the British capital, which has also been hit by three terrorist attacks this year.

“Especially now, we’re all looking for some form of hope because there have been some tragedies in London,” Ora said. “With this event I really want to try my hardest to bring joy back.”

“Rita is a multi-talented star who’s been an MTV core artist for over half of a decade,” said Bruce Gillmer, head of music and music talent, Global Entertainment Group, Viacom. “She’s the perfect hometown hero to lead the 2017 MTV EMAs.”

Public voting opens for the EMAs next week, and the acts will be announced in the next few weeks.

More Music

  • WOODSTOCK 99

    Woodstock '99: Remembering the Chaos 20 Years Later

    Woodstock’s stalled-before-it-started 50th anniversary celebration has taken over much of the news cycle this summer, but some of us haven’t forgotten the disaster that was Woodstock ’99, which kicked off its main stage 20 years ago today. The planned 30th anniversary of the most famous music festival in history started with good intentions, but quickly [...]

  • Taylor Swift Finally Turns 'Red' With

    Taylor Swift Turns 'Red' Again With Third Song from New Album: 'The Archer' (Listen)

    Taylor Swift fans have had a very faith-based relationship with the new material she’s rolled out in advance of her new album — having faith that the album would really be as intimate and personal as promised, after the mindful froth-pop of the first two singles, “Me!” and “You Need to Calm Down.” That faith [...]

  • Maluma

    A Reluctant Maluma Finally Finds the Screen Role He's Been Waiting for

    It seems like everyone wants a piece of Maluma these days, but the 25-year-old Colombian superstar has played hard to get when it comes to making the transition to the big screen. The singer has been picky in turning down possible crossovers — but an offer to be paired with Jennifer Lopez has caught his [...]

  • BTS61st Annual Grammy Awards, Arrivals, Los

    MTV VMAs Have Created a K-Pop Category ... and Some BTS Fans Are Livid About It

    The MTV Video Music Awards have added a new K-pop category this year, but if you thought that expansion would please a plurality of BTS fans, think again. BTS fans have taken to Twitter and other social media to charge that it’s actually a racist or xenophobic move designed to ghettoize their favorite group and [...]

  • Lizzo Warner Chappell

    Lizzo Signs Publishing Admin Deal With Warner Chappell

    Lizzo has signed a global administration deal with Warner Chappell Music. The agreement covers her existing and future work, including the breakout hit “Juice” and follow-up “Truth Hurts” from debut album “Cuz I Love You.” Speaking to Variety of the success of “Truth Hurts,” Lizzo recently said: “I love being platinum. I worked so hard. [...]

  • Dr Dre Selling Woodland Hills Mansion

    Dr. Dre Seeks Sale of Woodland Hills Mansion

    A lavish mansion in a quietly ritzy, guard-gated enclave discreetly nestled into the rugged foothills above L.A.’s Woodland Hills, long owned by Andre Young, aka rapper, record producer and near-billionaire entrepreneur Dr. Dre, has come for sale at $5.25 million. Dre himself, worth about $800 million, according to Forbes, hopes to more than double his [...]

  • Iggy Azalea

    Iggy Azalea on Album Delays, Twerk Pits, Trolling and Going 'More Tongue-in-Cheek'

    Iggy Azalea just unleashed her first album in five years, and the title speaks for itself. “In My Defense” sees the Australian pop star talking back, taking control of her masters and giving self-confidence to her fan base across the world. Azalea — real name: Amethyst Amelia Kelly — made a name for herself with [...]

More From Our Brands

Access exclusive content