×

Pulse Music Group, Mass Appeal Partner for Urban Culture-Themed Original Content

Music publishing, management and services company PULSE Music Group has announced a joint venture with Mass Appeal, the New York-based media and content company specializing in urban culture.

The Los Angeles-based PULSE, which represents such songwriters and artists as D.R.A.M., Starrah, El-P of Run The Jewels, Christian “Bloodshy” Karlsson, BØRNS, and Gallant, among others, was founded in 2010 and also houses Rick Rubin’s first publishing company American Songs, Beth and Luke Laird’s Creative Nation in Nashville, and Magnus Media, the Miami-based entertainment company launched by Latin star Marc Anthony.

Mass Appeal was launched in 1996 as a New York area fanzine, growing to include production and development of TV, film and commercial projects. CNN, TBS, Showtime, Comedy Central, Sprite, HBO, Under Armour, and Red Bull  have worked with Mass Appeal on urban culture-themed programming and campaigns. In 2014, the company partnered with rapper Nas on Mass Appeal Records, whose roster includes Run The Jewels, J Dilla, Dave East, Mannie Fresh, and DJ Shadow.

The joint venture seeks “to identify young and up-and-coming songwriters, producers and artist talent and use the unique leverage of Mass Appeal’s influence and relationships to secure key signings and promote the catalog,” the companies stated. “The companies will also work in tandem to create original music content for Mass Appeal’s film/television projects, as well as brand partners. PULSE will provide exclusive worldwide music publishing administration for the partnership through Pulse Publishing Administration and Hitcher Music respectively.

More Music

  • West Side Story review

    'West Side Story': Theater Review

    Whittled down to one hour and forty-five minutes, “West Side Story” – with book by Arthur Laurents, music by Leonard Bernstein, lyrics by Stephen Sondheim, and choreography by Jerome Robbins — has grown exceedingly dark and mislaid some of its moving parts in the new Broadway revival from edgy Belgian director Ivo Van Hove. (Can [...]

  • Justin Bieber

    Justin Bieber's 'Cupid' Movie Adds 'Greatest Showman' Director Michael Gracey as Exec Producer

    “The Greatest Showman” director Michael Gracey is joining the production team of Justin Bieber’s animated film “Cupid.” The pop superstar will voice the titular Roman god and executive produce the Mythos Studios movie, directed by Pete Candeland. Black List writer Mike Vukadinovich (Hulu’s “The Runaways”) has also been hired to write the script. “Cupid” marks [...]

  • Deborah Dugan

    Recording Academy in Mediation with Ousted CEO Deborah Dugan

    The Recording Academy and its ousted president and CEO Deborah Dugan have officially entered mediation, just over a month after their dispute broke into the open, sources confirm to Variety. While a report in Billboard states that mediation began today, a source tells Variety that the two parties have been in communication for at least [...]

  • Reba McEntire Announces Re-Signing With Original

    Reba McEntire Announces Re-Signing With MCA Nashville at Surprise Ryman Gig

    At the end of a Universal Music Group Nashville showcase Thursday for attendees of Country Radio Seminar, a duet by Keith Urban and Carrie Underwood of their hit “The Fighter” appeared to be the climax. But UMG had a surprise in store: an announcement that country superstar Reba McEntire was re-joining her original label home, [...]

  • Mandy Moore

    Mandy Moore on Why She's Returning to Music, 20 Years After Hitting It Big

    Mandy Moore, of “This Is Us” fame, seemed to have said “that’s not me” when it came to making music anymore. But she was just biding her time, waiting for the right moment — and, she says, the right supportive relationship — to resume recording after dropping out in the late 2000s. The 35-year-old actress, [...]

  • Spotify and Resident Advisor Announce Ticketing

    Spotify Unveils Ticketing Partnership With Dance Music Platform Resident Advisor

    Spotify today announced a ticketing partnership with influential dance-music website Resident Advisor with the goal of “supporting music communities around the world by increasing attendance to thousands of local venues and parties.” The program will connect Spotify users to events by artists via localized event listings promoted within the application. The program is similar to [...]

  • The Weeknd Reveals Dates for Massive

    The Weeknd Reveals Dates for Massive ‘After Hours’ Tour

    With his new album “After Hours” due next month, the Weeknd has revealed dates for a massive tour in support of the album, which kicks off in Vancouver in June and continues across North America until early September, then moves to Europe in the fall. THE AFTER HOURS TOUR : https://t.co/89YAhPTd9g pic.twitter.com/BOEemiDI85 — The Weeknd [...]

More From Our Brands

Access exclusive content