×
You will be redirected back to your article in seconds

PrettyMuch, Simon Cowell’s Latest Boy Band Discovery, Poised to Pop

Simon Cowell’s newest discovery, the group PrettyMuch, is set to make its world television debut on the Aug. 13 Teen Choice Awards.

Syco Music and Columbia Records are betting big on the boy band ,which features members Austin Porter (19, Charlotte, North Carolina) Brandon Arreaga (17, Corinth, Texas), Edwin Honoret (18, Bronx, New York), Nick Mara (19, Manalapan, New Jersey), and Zion Kuwonu (18, Ottawa, Canada), and the gamble seems to be paying off — the group’s irresistible lead single, “Would You Mind,” written by hitmaker Savan Kotecha (One Direction, Ariana Grande, The Weeknd) and released July 21, has already reached the top 10 on Spotify’s Viral 50 both in the U.S. and on the global chart, and Apple Music has selected the group as “Artist of the Week,” with each photographic member getting his own feature on the website.

Like One Direction before them, the members of PrettyMuch were pursuing solo careers until Cowell, recognizing their individual strengths, melded them into a group. Since 2016, the boys have been living together in Los Angeles while recording their debut album and perfecting their dance moves.

At the Teen Choice Awards, the group — managed by former Syco Music President Sonny Takhar — will join Syco labelmates Louis Tomlinson and “America’s Got Talent” winner Grace VanderWaal. Tomlinson will perform his new single, “Back to You” featuring Bebe Rexha, and Vanderwaal is nominated “Next Big Thing.”

The Teen Choice 2017 Awards airs live from the  University of Southern California’s Galen Center on Fox.

More Music

  • Kool A D Kool A. D.

    Four Women Accuse Kool A.D., Formerly of Das Racist, of Sexual Assault

    Four women have accused Victor Vazquez, formerly of indie-rap group Das Racist, of sexual assault, according to Pitchfork. In the detailed article, Vazquez’s estranged wife Saba Moeel, former friend Marta Martinez, former collaborator Andie Flores and an acquaintance who asked to be referred to as Senn detailed alleged non-consensual sexual activity that took place between [...]

  • Songs for Screens Powered by Mac

    How The Rolling Stones' 'She’s a Rainbow' Got a Seven-Figure Synch Renaissance

    As far as Rolling Stones chart hits go, “She’s A Rainbow” is more of a cult favorite in the band’s canon, just missing the Top 40 of Mick Jagger’s biggest Billboard Hot 100 hits of all time. But by 2018 standards, it’s suddenly become a smash — based on how many high-profile sync placements the [...]

  • Simon Cowell Courtney Hadwin

    'America's Got Talent' Rocker Courtney Hadwin Signs Record Deal

    “America’s Got Talent” rocker Courtney Hadwin has signed a deal with Arista Record in partnership with Simon Cowell’s Syco Music, the label announced today. “It feels amazing to be joining Syco and I am super excited and feel so lucky,” said the native of Hartlepool in Northern England. “I’ve always wanted to work on original [...]

  • Watch Skylar Grey Reenact 'Aquaman' Kiss

    Watch Skylar Grey Reenact 'Aquaman' Kiss Scene With Fiance

    The melody from “Everything I Need,” the song Skylar Grey penned for “Aquaman” is used in the scene — spoiler alert — in which the titular hero (Jason Momoa) and Mera (Amber Heard) kiss while an epic battle rages on around them. Grey and her fiance Elliott Taylor reenacted the kiss in a somewhat similar [...]

More From Our Brands

Access exclusive content