×
You will be redirected back to your article in seconds

‘Michael Jackson Scream’ Out Friday With Augmented Reality Experience

Epic/Legacy Recordings have collaborated with Michael Jackson’s estate for a new release called “Michael Jackson Scream,” out today. The album features 13 of the late pop legend’s spookiest, catchiest songs such as “Thriller,” “Ghosts,” and the titular “Scream.” Fans can launch the first-ever augmented reality (AR) experience designed for a Michael Jackson album from an exclusive poster that comes with both the CD and the collectible glow-in-the-dark 2LP vinyl release, which is scheduled to drop Oct. 27.

“Scream” includes a bonus track, “Blood on the Dance Floor X Dangerous,” by remixer The White Panda. Just in time for Halloween, the augmented reality experience matches the haunted theme of the album. Sony and the estate also have partnered with Shazam for the immersive experience. All Shazam users have to do is point the in-app camera at the exclusive poster in order to launch the activation.

The Estate has also joined renowned DJ Steve Aoki for an “official” remix of Jackson’s classic song “Thriller.” The standalone single, “Thriller (Steve Aoki Midnight Hour Remix)” is available to stream here.

Furthermore, “SCREAM” billboards and posters will start to appear worldwide today, each featuring a Shazam logo that app users can use to access a second augmented reality experience. Sony and the Estate collaborated with multi-platform creative studio Flight School for the intiative.

Watch a video tutorial of the augmented reality experience here. The special double vinyl record is available for pre-order here.

OFFICIAL “SCREAM” TRACKLISTING:

1.​ This Place Hotel
2. Thriller
3.​ Blood On The Dance Floor
4.​ Somebody’s Watching Me
5.​ Dirty Diana
6.​ Torture
7.​ Leave Me Alone
8.​ Scream
9.​ Dangerous
10.​ Unbreakable
11.​ Xscape
12.​ Threatened
13.​ Ghosts

Bonus Track:  Blood On The Dance Floor X Dangerous (The White Panda Mash-Up)

More Music

  • Wynn Nightlife Announces Residency for Roving

    Wynn Las Vegas to Host Residency for Roving Spanish Party Elrow

    One of Las Vegas’ biggest music players is doubling down on the power of a global brand instead of just a single DJ to help them stay on top of Sin City’s increasingly competitive clubbing scene. Wynn Nightlife has announced a year-long residency and partnership with Spain’s Elrow, a respected Ibiza-born party that last year [...]

  • PledgeMusic Down to a ‘Skeleton Staff,’

    PledgeMusic Down to a ‘Skeleton Staff,’ Although a Potential Buyer Is in the Wings

    PledgeMusic, the direct-to-fan marketplace that has faced serious financial troubles in recent months, is down to a “skeleton staff” and payroll in the U.S. office ceased within the last month, sources close to the situation tell Variety, although a potential buyer is “very interested” in the company and has been in due diligence for several [...]

  • The Top 10 Portrayals of Record

    Music Executives on Screen: 10 Memorable Movie Portrayals

    In the Netflix biopic “The Dirt,” Pete Davidson of “Saturday Night Live” fame portrays A&R exec Tom Zutaut, the man who signed Motley Crue to Elektra and Guns N’ Roses to Geffen, while veteran character actor David Costabile (“The Wire,” “Billions”) is manager Doc McGhee. They follow in a long and illustrious line of label [...]

  • MTV EMAs to Be Held in

    MTV EMAs to Be Held in Seville, Spain

    The MTV EMAs are returning to Spain, heading for the city of Seville after last year’s edition in Bilbao, MTV announced Monday. The 26th annual MTV Europe Music Awards, which will feature acts and music from around the world, is to take place Nov. 3. “We are thrilled to land in Seville for the 2019 [...]

  • R. Kelly

    Dubai Government Says No R. Kelly Concerts Planned in United Arab Emirates

    The government of Dubai has denied that any R. Kelly concerts are planned in the United Arab Emirates after Kelly’s attorney asked a Chicago judge last week to delay a ruling on the R&B singer’s request to travel to Dubai to perform. Local newspaper “The National,” which has government ties, carried a story Monday quoting [...]

  • Singer Scott Walker Dead at 76

    Singer Scott Walker Dies at 76

    Scott Walker, the American singer who attained massive success as a pop star in England before veering off into avante-garde music, has died, according to his label, 4AD. He was 76; no cause or date of death was immediately announced. “It is with great sadness that we announce the death of Scott Walker,” a post [...]

More From Our Brands

Access exclusive content