Katy Perry’s new song, teased for the first time on Tuesday as debuting on Feb. 10, can be heard early by her most adventurous fans. The “Roar” singer is promoting the tune, “Chained to the Rhythm,” with a series of pop-up music players scattered throughout the world — from San Francisco to Paris. Fans have been having a blast searching their cities for the elusive disco balls that hold the key to Perry’s next single.
Je viens d'écouter #ChainedToTheRhythm !!!!!!! #KATYISCOMING pic.twitter.com/pxuP9QAAMO
— Jérémie (@jeRemi9e) February 8, 2017
All would-be listeners need to do is find one of the disco balls and plug in headphones to hear the new pop song, described by some on Twitter as a “banger.” Perry, who is working on her fifth studio album, last released a song in June. “Rise,” a song about uniting against all odds and opponents, was featured heavily during the 2016 Olympics.
Next, Perry will appear at the Grammys on Sunday, where she’s slated to perform, along with Lady Gaga, Chance the Rapper, and Adele.
Perry tweeted video hints of the campaign, with one showing the singer donning heels and a silver chain attached to her ankles.
Why are we all so chained… #FRIDAYTHE10TH pic.twitter.com/DOo6zpe4dQ
— KATY PERRY (@katyperry) February 7, 2017
She revealed the big surprise in another tweet with a message on her fingernails.
PLOT TWIST: pic.twitter.com/mMXz7l0flA
— KATY PERRY (@katyperry) February 8, 2017
Fans have been posting photos all day with the music-playing dance machines.
Yes! @katyperry My baby found it! Straight from preschool ❤#ChainedToTheRhythm #raleigh pic.twitter.com/8eDQi88MpZ
— Steph (@StephiRuth) February 8, 2017
👀👀 We've found one of @katyperry's disco balls in Leicester Square, London. Tune is a BANGER! #ChainedToTheRhythm pic.twitter.com/ueYtlYUHKT
— Vevo UK (@Vevo_UK) February 8, 2017