Jann Wenner on How His Son Gus Will Help Sell Rolling Stone

Jann Wenner on How His Son

For Variety’s latest issue, we asked Jann Wenner to write a tribute to his son Gus Wenner, one of 50 people to make our New Power of New York list. Here’s why Gus represents a new generation of movers and shakers that capture the best of Manhattan. For the full list, click here.

I always knew that Gus was capable of excelling at whatever he set out to do.

Immediately after college when he started working at Wenner Media, his goal was to learn and be immersed in the business he has grown up around. Gus kept taking on additional responsibilities, and it became apparent that he was the perfect fit to bring the company into the future. Everyone in the office was amazed by how quickly he learned and understood the business, and he swiftly earned the respect of his colleagues. Over lunch one day, I asked if he would be interested in running the digital operations of the company, and he happily accepted. What immediately became clear to me as I watched my son take on this larger role is that he is a natural leader with outstanding instincts.

The New York/New Jersey Issue

As we begin to explore Rolling Stone’s next chapter — selling the iconic magazine that I founded in 1967 — Gus’ position is more important than ever. His commitment to maintaining our integrity and distinct point of view while taking risks has been critical to the company’s growth. He has transformed Wenner Media into the multi-platform company it is today. Not only did he come up with the idea to launch Rolling Stone Country and open up its editorial office in Nashville, but he has also made numerous important business deals to set the company up for a healthy future, while building a digital and video team from the ground up. Rolling Stone now publishes over 100 pieces of original content per day and reaches over 60 million people per month.

Gus and I share a deep passion for producing quality content that shines a light on important cultural issues, in addition to a profound love of music. Working with my son has been such a reward and one of the great gifts of my life.

Iveta Karpathyova for Variety

Jann Wenner is the founder and publisher of Rolling Stone. Read the rest of our New Power of New York list.