×
You will be redirected back to your article in seconds

Is Jay Z’s New Album Being Teased With ‘4:44’ Ads?

Is “4:44” a code for a new Jay Z album?  That’s what has the Internet speculating after the numbers, in an elemental black font over a salmon pink background have been appearing as a banner ad on a number of hip-hop websites, including Complex.com, Fader and Hypebeast.

Click on the ad and nothing happens, but check the source code on Complex’s version of the ad and it’s revealed the URL for the image contains the text “tidal-444” and “SuperHero,” which has some speculating that’s the name of the release, which has been in the works for months.

The mysterious numbers have also appeared on an outdoor advertising campaign in several New York City subway stations, coincidentally enough the Jay St. stop in Brooklyn as well as Times Square in the heart of Manhattan. Signs were also spotted in Los Angeles.

There have been rumblings of a new Jay Z album for several months, including an Instagram post from Swizz Beatz, which pictures him with Jigga alongside the caption, “AlbumModeZone.”

Jay-Z and Beyonce have both attached significance to the number “4,” sporting matching “IV” tattoos on their wedding, while Jay Z’s birthday is December 4 and Beyonce’s is September 4.  Their daughter’s name Blue Ivy (IV, the Roman numeral for 4).  He’s also released songs called “22 Twos” and “44 Fours.” Others speculate it’s the long-awaited Blueprint 4 or the :44 could mean the eagerly anticipated Jigga-Bey collab.  Or could it be a reference to the birth of the couple’s twins?  One wag predicts a simultaneous album release and birth date. “Watch them drop it same night the twins are born and go diamond in one week,” tweets Rap Press Secretary (@CAWBBBB).

It’s been four years since Jay Z released his 12th solo album, “Magna Carta… Holy Grail,” on July 4, 2013, via an exclusive Samsung promotion. The most recent Jay Z appearance was on Frank Ocean’s “Biking,” on which he rapped on the opening verse with Tyler, the Creator.

 

More Music

  • AR Rahman

    A.R. Rahman, Ken Kragen Go 'Hand in Hand' for Climate Change (EXCLUSIVE)

    Music industry veteran and humanitarian Ken Kragen, the driving force behind the “We Are The World” and “Hands Across America” campaigns, has joined hands with award-winning composer A.R. Rahman for a climate change initiative. Kragen, a recipient of the 1985 United Nations Peace Medal for producing “We Are The World,” has teamed with immersive entertainment [...]

  • Juice Wrld Bonnaroo Music and Arts

    Juice Wrld: An Appreciation — Five Key Songs and Features Beyond 'Lucid Dreams'

    Moody emo-trap-pop hits such as “Lucid Dreams” are the tracks most associated with SoundCloud king Juice Wrld. But the 21-year-old Chicago rapper, who passed away Sunday morning after an apparent seizure, crafted a sizable, diverse catalog for his ever-so-shadowy lyrical mien, touching on depression, drugs, doom and death to go with his silt and silken [...]

  • Beyonce Knowles and Jay ZGlobal Citizen

    Beyonce Is Not Doing a Las Vegas Residency

    Beyonce is not doing a Las Vegas residency, her rep has confirmed to Variety. It’s “absolutely not true,” the rep stated. Rumors that Queen Bey would be hitting the strip began circulating Saturday after website LoveBScott posted a story citing “sources” that said she would announce the residency in the first half of 2020. The [...]

  • Ryan Seacrest and boy band BTSKIIS-FM

    Lizzo Talks Grammy Noms; BTS and Halsey Bring Down the House at Jingle Ball

    iHeartRadio took over the Forum in Los Angeles on Friday night, bringing together a stellar lineup for its annual Jingle Ball that included Katy Perry, BTS, Billie Eilish, Sam Smith, Camila Cabello, Halsey, Lizzo, Louis Tomlinson and Normani. It was a festive affair as concert-goers pulled up to the iconic venue to find it flooded [...]

  • 2019 Kennedy Center Honoree singer Linda

    Linda Ronstadt to Mike Pompeo: Stop 'Enabling' Donald Trump

    WASHINGTON, D.C. — Linda Ronstadt, one of this year’s Kennedy Center Honorees, had sharp words for Secretary of State Mike Pompeo on Saturday night during a State Department reception for the Kennedy Center kudos. Ronstadt and Pompeo faced off in the U.S. State Department’s ornate diplomatic greeting rooms at the traditional event that precedes Sunday’s [...]

More From Our Brands

Access exclusive content