Sheeran’s appearance as a singing soldier contributed to the show’s most tweeted about episode, but it was also followed by the pop star briefly deleting personal Twitter account for the second time this month. He told U.K. gossip site the Sun in early July that internet trolls pushed him off the social media site.
Since reactivating his account on Tuesday, all of Sheeran’s tweets since July 2013 have been deleted. He still remains active in Instagram, even posting a picture in his “Game of Thrones” getup.
On Wednesday, Sheeran posted an explanation on his Instagram, insisting that he didn’t delete his account over the appearance. “I came off Twitter Coz I was always intending to come off Twitter, had nothing to do with what people said about my game of thrones cameo, because I am in game of thrones, why the hell would I worry what people thought about that,” he wrote.
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Last i'll say on this. I came off Twitter Coz I was always intending to come off Twitter, had nothing to do with what people said about my game of thrones cameo, because I am in game of thrones, why the hell would I worry what people thought about that. It's clearly fuckin' awesome. Timing was just a coincidence, but believe what you want. Here is an unrelated picture of me and my wonderful manager riding off into the sunset together
Sheeran’s appearance as a Lannister soldier drew a mix of criticism and praise from fans of the HBO series, including judgement for finding the role distracting. The scene depicted Sheeran’s singing at a campfire, capturing the attention of Maisie Williams’ character Arya Stark.
“Thrones” co-showrunner David Benioff revealed at SXSW that Williams was partially responsible for Sheeran’s appearance on the show. “For years, we tried to get Ed Sheeran on the show to surprise Maisie, and this year we finally did it,” he said.
Season 7’s premiere drew 16.1 million total viewers, a 50% increase from last year’s premiere.