×
You will be redirected back to your article in seconds

Country Singer Brantley Gilbert Plays to Trump Country in Supersized Apple Music Ad (EXCLUSIVE)

Singer Brantley Gilbert is only the second country music artist to have an Apple Music campaign tied to a new album release (perennial trailblazer Kenny Chesney was first). Now, following a successful launch for the song “The Ones That Like Me,” which saw a 102% increase in activity on the platform since the commercial began airing, Gilbert has released a two-minute version of the mini-film, which Variety is premiering below:

Gilbert enlisted director Anthony Mandler, who has helmed music videos for the likes of Jay-Z, Rihanna, Eminem, the Killers, Mary J. Blige, Lana Del Ray, Snoop Dogg and Drake, for the clip, where the Georgia native is seen riding through the heart of the country on a motorcycle — appropriately pressing play on “Born to Be Wild” at one point — in what’s a nod to the power he finds in the open road. Apple head of content Larry Jackson provided creative direction for the clip, tweeting: “Pushing past playlisting propaganda and fancy billboards, nothing will ever beat the resonance of powerful storytelling + narrative content.”

“We’re always looking for the right moments to crystalize careers,” said Big Machine Label Group President and CEO Scott Borchetta upon the commercial’s release. “Moments that represent the artist and the artistic vision.  Apple Music’s vision for Brantley and his music aligned perfectly with his own. He represents so much more than even any single song; he’s emblematic of a slice of America that can’t be bought, or sold, or stopped. It’s heroic, and whomever we teamed with, the alliance needed to represent that.”

Playing to “Trump country,” Gilbert’s latest album, “The Devil Don’t Sleep,” and single, “The Ones That Like Me,” saw an uptick on Apple Music and iTunes — 7% and 25%, respectively — as did the Steppenwolf 1968 classic (up 16%). The spot will next be seen during ABC’s “CMA Fest: The Musical Event of the Summer” special airing on August 16.

Said Gilbert: “I’ve never been one for commercials, but when we started talking to the folks at Apple, they were saying, ‘We want to capture you, the way you live and the values you hold. We want people to see your world, show them what you hear and respond to. If they see you, it says everything.’”

The ad was shot over two days outside Leiper’s Fork, Tennessee. “It really wasn’t like work,” said Gilbert. “Getting to ride on the open road, see some of those people, places and highways, it’s everything I love to do. To me, when you’re being real, that’s the best way to chase the music. When you’re doing that, you’re hitting right up in the place where the songs come from.”

More Music

  • Bebe Rexha and Justin TranterSpotify Secret

    Benny Blanco, Murda Beatz, Ali Tamposi Take Top Honors at Spotify Secret Genius Awards

    Singer Brantley Gilbert is only the second country music artist to have an Apple Music campaign tied to a new album release (perennial trailblazer Kenny Chesney was first). Now, following a successful launch for the song “The Ones That Like Me,” which saw a 102% increase in activity on the platform since the commercial began […]

  • U2

    U2 on Track for One of the Highest-Grossing Tours of 2018

    Singer Brantley Gilbert is only the second country music artist to have an Apple Music campaign tied to a new album release (perennial trailblazer Kenny Chesney was first). Now, following a successful launch for the song “The Ones That Like Me,” which saw a 102% increase in activity on the platform since the commercial began […]

  • Three Great New Narrative AR and

    New AR/VR Worth Watching This Week: 'Crow,' 'Wonderscope,' 'Age of Sail'

    Singer Brantley Gilbert is only the second country music artist to have an Apple Music campaign tied to a new album release (perennial trailblazer Kenny Chesney was first). Now, following a successful launch for the song “The Ones That Like Me,” which saw a 102% increase in activity on the platform since the commercial began […]

  • Daniel GlassUJA-Federation of New York's Music

    Glassnote Music Strikes Strategic Partnership With Kobalt’s AWAL

    Singer Brantley Gilbert is only the second country music artist to have an Apple Music campaign tied to a new album release (perennial trailblazer Kenny Chesney was first). Now, following a successful launch for the song “The Ones That Like Me,” which saw a 102% increase in activity on the platform since the commercial began […]

  • The Chainsmokers Production Company

    Chainsmokers Drop New Song Called ‘Beach House’; Beach House Has No Comment

    Singer Brantley Gilbert is only the second country music artist to have an Apple Music campaign tied to a new album release (perennial trailblazer Kenny Chesney was first). Now, following a successful launch for the song “The Ones That Like Me,” which saw a 102% increase in activity on the platform since the commercial began […]

  • David Foster Gets Back Into Production

    Fostering Michael Bublé’s Star Power: A Retired Super-Producer Steps Back In

    Singer Brantley Gilbert is only the second country music artist to have an Apple Music campaign tied to a new album release (perennial trailblazer Kenny Chesney was first). Now, following a successful launch for the song “The Ones That Like Me,” which saw a 102% increase in activity on the platform since the commercial began […]

  • Crazy Love Michael Buble

    Michael Bublé Reevaluates His Album Catalog... and the Mood Behind Each One

    Singer Brantley Gilbert is only the second country music artist to have an Apple Music campaign tied to a new album release (perennial trailblazer Kenny Chesney was first). Now, following a successful launch for the song “The Ones That Like Me,” which saw a 102% increase in activity on the platform since the commercial began […]

More From Our Brands

Access exclusive content