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Performance rights organization BMI has promoted Barbara Cane, Vice President of Creative, Los Angeles to a newly-created role of VP, Worldwide Creative. She’ll also serve as adviser to EVP of Creative & Licensing, Mike Steinberg.

In addition, Samantha Cox has been elevated to Vice President, Creative, New York, and Tracie Verlinde has been named Vice President, Creative, Los Angeles. Mason Hunter has been named assistant Vice President, Creative, Nashville; and Wardell Malloy has been promoted to assistant Vice President, Creative, L.A. All promotions are effective immediately.

Said Mike O’Neill, BMI President & CEO of Cane, who has spent her entire career at the PRO: “Barbara’s reputation within the industry is unparalleled, and I have asked her to continue her work nurturing, developing and guiding BMI’s songwriters, but now from a global perspective. As one of my most trusted advisors, I know Barbara will also provide valuable counsel to Mike Steinberg, who will rely on her guidance and expertise as he navigates his new role leading BMI’s Creative team.”

Cox and Verlinde will oversee the respective pop, rock, and indie teams based in New York and Los Angeles. Both are 20-year veterans of BMI and have collectively worked with such artists as Lady Gaga, Halsey, Bebe Rexha, The Lumineers, Jack White, and Linkin Park, among others. Hunter joined BMI in 2000, and Malloy in 2002. The latter signed Alex Da Kid, A$AP Rocky, and Chris Brown, among others.